Along with the development of the Internet, online marketing, which is marketing activities conducted online, has also developed.
As offline activities are restricted list of aruba consumer email due to the epidemic, the need for B2B and SaaS companies to engage in online marketing is rapidly increasing. In fact, while over 70% of companies want to focus on acquiring leads online, an increasing number of companies are cutting back on investment in offline marketing activities .
This article provides detailed explanations of online marketing techniques and implementation examples for marketing personnel at B2B and SaaS companies.
Read on to find out what your online marketing options are and decide what direction to take for your business.
What is Online Marketing?
Online marketing refers to marketing activities conducted on the Internet and is also called "Web marketing." Specific examples of measures are as follows:
Social Media
SEO
Webinars
Owned Media
Pay-per-click advertising
Online Marketing Illustrated
(Online Marketing Illustrated)
A similar term to online marketing is "digital marketing," which refers to all marketing that uses digital technology and is a larger concept than online marketing.
Background of the development
Online marketing began to develop in the 1990s with the spread of the Internet. The first widespread online marketing technique was banner advertising.
<Online Marketing Timeline>
■ 1994
The major American telephone company AT&T places the world's first banner advertisement in the online magazine "HotWired.com"
■ 1996
Yahoo! is born and begins handling banner ads.
Amazon launches the "Associates Program" ( the world's first affiliate program).
■ 1998
Google is born. As search engines such as Google and Yahoo! become more widespread, SEO (search engine optimization) becomes more important.
■ 2000
Google launches listing advertising service.
■ Around 2000 to 2005
Blogs become popular. The number of people using affiliate advertising increases sharply.
■ 2007-2008
Twitter and Facebook are born. Online marketing using social networking sites becomes popular.
Currently, offline sales activities and events have been restricted due to the impact of the infectious disease, making online marketing activities even more necessary.
Changes in your company's marketing strategies due to the spread of COVID-19
(Changes in your company's marketing strategies due to the spread of COVID-19)
According to a survey conducted by Basic Co., Ltd. in 2020 , over 70% of companies want to strengthen their "online lead acquisition."
In addition, nearly 70% of B2B companies have changed or are considering changing their marketing strategies.
