WhatsApp has emerged as a powerhouse for running conversatio Azerbaijan Phone Numbers marketing campaigns, providing you with a direct and personal channel to connect with your audience. It has become such a renowned platform that more than 100 billion messages are sent and received each day!
So it is an obvious choice for you to utilize the WhatsApp Business app or the WhatsApp Cloud API to reach out to a wide target market. That’s why in this guide, I will delve into WhatsApp conversation marketing, its benefits, and how you can execute it over WhatsApp.
Whether you are a seasoned professional or just stepping into the world of conversational marketing, this guide is designed to equip you with the knowledge to make the most of WhatsApp’s marketing potential. So, let’s get into it!
What is WhatsApp conversation marketing?
As the name implies, WhatsApp conversational marketing is a type of marketing and sales engagement approach that emphasizes engaging in direct, real-time conversations with potential customers, understanding their pain points, and offering personalized, relevant solutions.
The goal of WhatsApp conversation marketing is to create meaningful interactions with customers by leveraging the functionality and accessibility of WhatsApp. To make the most of the capabilities offered by WhatsApp, you first need to have a solid WhatsApp marketing strategy in place.
In order to use WhatsApp as a channel for conversation marketing, you basically have to utilize the benefits of WhatsApp Business API along with an outreach solution to set up two-way communication with your prospects at various stages of the sales funnel.
But before I get into the process of how you can use WhatsApp for conversation marketing, let’s take a look at the advantages of WhatsApp conversation marketing.
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Benefits of WhatsApp conversation marketing
Being a global communication platform, there are several benefits of running conversation marketing campaigns on WhatsApp. Following are a few of them:
Direct channel
WhatsApp lets you have direct, 1:1 conversations with your customers in real-time. Unlike traditional marketing channels that may feel distant, WhatsApp facilitates two-way communication, marking customers feel valued and heard.
This personal touch fosters a sense of connection between you and your customers, resulting in building trust and stronger brand loyalty.
High engagement rates
WhatsApp has an extremely high engagement and conversion rate, much higher than any other marketing channel. According to numbers, WhatsApp campaigns can offer a CTR of almost 45-60%. Not just that, WhatsApp also offers an open rate of 98%.
These numbers are way too high when compared to other marketing avenues. For example, As per Mailchimp, the average email open rate of emails across various fields is around 21%. This goes to show that WhatsApp is a better platform in terms of engagement and interactions.
Conversational commerce
WhatsApp, along with being a marketing platform can also facilitate conversational commerce, where you can conduct transactions within the messaging platform. You can use WhatsApp for ecommerce to take orders, process payments, and provide customer service, creating a frictionless buying experience for your customers all from a single application.
How to execute conversation marketing on WhatsApp?
For executing conversation marketing campaigns on WhatsApp, you have to follow several steps to ensure their successful implementation. With that said, here is the step-by-step procedure to get you started:
Create a WhatsApp Business account
The first thing you have to do to start running a conversation marketing campaign on WhatsApp is to create a WhatsApp Business account. Now, before you begin creating a WhatsApp Business account you have to understand that WhatsApp offers its services in two forms:
A mobile application, known as WhatsApp Business
APIs (Cloud and On-premise) which can be integrated with supporting communication software
You have to choose a suitable solution based on your business, its size, and the number of messages you want to send through WhatsApp Broadcast for business. For instance, if you are a small business that has a few team members and a relatively small target audience, then the WhatsApp Business app is the right fit for you.
On the other hand, if you are a medium or large company with big teams and a considerable target market you want to send bulk messages to, then go for the WhatsApp Business API solution.
After deciding on which platform to use, you have to create the Business account accordingly. For the mobile application, simply download the WhatsApp Business app from Google Play Store or Apple Store and follow the on-screen instructions to set up your account.
However, the process is a bit complex for the APIs. This is because WhatsApp API has two forms: Cloud and On-premise with their pros and cons. So you have to compare both of them to figure out which one is a good fit for your business.
Once that is out of the way, yo
