Social and Coronavirus Emergency: Disappearing is a Choice to Avoid

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Let's start from a fact: most companies are put to the test by the health emergency that has hit not only our country, but the entire world and, consequently, each reality must make its own assessments, trying to understand the difficult period , as well as being able to cope with the resulting difficulties. Alongside these elements there are Social Media which constitute a very important window on the world : they are used to inform oneself , entertain oneself , maintain personal contacts and much more. We note that some business entities, in the face of the lockdown imposed by the emergency situation, have caused several companies and professionals to disappear from the various platforms. READ ALSO: " Hashtags and Social Media: 5+1 Ways to Be Proactive These Days " An imperative: stay close to your customers Screenshot 2020-04-01 at 14.48.33 Our advice is not to disappear from the digital world , especially from social media. There are several reasons, first of all it is important to always stay close to your customers , both those acquired and potential. The main reason is to keep the image and values ​​of our brand alive in the eyes of customers even in a situation in which the business is closed or is running at a minimum.

This is the right time to sow so that we can reap the fruits in the future, when all turkey email data this will be just a bitter memory. READ ALSO: " How to cope with the coronavirus emergency: advice from an entrepreneur " Social media helps us look beyond shutterstock_101383525 Social media are currently our best allies for communicating strategically. It should not be forgotten, in fact, that being forced to stay at home, most people spend even more time on these platforms . The first thing to think about is to find the smartest way to entertain your target , possibly sharing positive messages of hope also in order to feel united - albeit from a distance - in fighting these health, social and economic difficulties. These are the aspects that most people feel the most need. Another important aspect : this is not the time to launch purely commercial messages. One thing, as we mentioned, is to promote the brand and its values, another is to aggressively promote products. At the moment, the latter is a method to be put aside. Another piece of advice is to stop publications scheduled several weeks ago - when there were no restrictive measures - which in many cases, if not adjusted to the emergency situation, constitute both a waste of money and a factor capable of annoying our public.

Practical contents to evaluate The advice is to go into depth on different aspects. For example: How your company is dealing with the emergency What kind of support can you still provide through digital channels? What measures have you taken to protect your employees and the community? If and which social and humanitarian initiatives you have decided to support or promote What new things could there be after the emergency and restrictions are over? Evaluate a ToV remodulation Emergency does not necessarily mean being too serious or dramatic, at the same time comedy is not recommended, given the high level of suffering that is affecting the entire country. This means investing time to consider what tone of voice to maintain across different company accounts and, consequently, how to communicate on social media in times of crisis. Situations of this type are an opportunity to review the communication style, so as to always be consistent with your brand, through the necessary precautions related to the state of emergency.