Digital Marketing Tools: Top Trends of 2020
Posted: Sat Jan 18, 2025 6:53 am
2020 is upon us with new opportunities and waves ready to be ridden by those with courage and resourcefulness. In a context where everything - especially social networks - is changing at a dizzying pace, it is important not to be caught unprepared and identify the right digital marketing tools to invest in. For this reason, it is necessary to identify the top trends of the new year to understand the elements on which to invest time and energy. New Marketing Tools: LinkedIn Launches InMail Conversation ADS A new version of LinkedIn InMail has been introduced within the campaign manager of this platform: we are talking about LinkedIn InMail conversation ADS. The substantial difference compared to traditional InMail consists in providing a higher level of interaction . In the classic format, the user receives a message in their LinkedIn inbox containing a CTA (Download a document, register for a Webinar, request a consultation, etc.). The user can click on the single Call-to-Action or do nothing. Thanks to the new format, it is now possible to insert multiple calls to action and, depending on what the user selects, show an additional message with other CTAs. What is the goal of this digital marketing tool? To improve the conversion rate by offering the user more options than the classic InMail ad format. CTA - DOWNLOAD THE GUIDE - Everything you need to increase your turnover with a digital strategy The Importance of Video as a Marketing Tool In the age of overly stylized images, people crave authenticity in their online interactions. Marketers are turning to video as a way to create authentic connections with their audiences.
It’s a way to connect a person to a marketer’s brand to mimic offline face-to-face interactions. And it’s working. Consider these statistics: There is a percentage that varies between 70 and 85% more probability of purchasing after viewing a product video (Kissmetrics statistics). Almost 50% of people interviewed say they make a purchase only after watching at least one product switzerland email data video . Businesses that use and leverage video grow revenue 49% faster than non-video users. We pay particular attention to two different forms of video: smart content and live broadcast . Read also: " Video Dimensions: Leveraging Social Networks for Video Posts " Digital Marketing Through Live Broadcasting digital marketing tools trends 2020 Facebook Live can drive 135% more views than sharing organic static news on your newsfeed. And because Facebook’s algorithm is making it difficult for primarily business content to be seen organically, live streaming is becoming an important tactic for businesses’ social media strategy. When you go live, your followers automatically receive a notification , driving interest in your feed. Facebook Live lets you broadcast live to your followers while interacting with them in real time. Using Facebook or YouTube Live, you can announce new products, host interviews, and conduct demonstrations to your entire sponsored audience or your own followers.
Going live via Facebook or YouTube Live provides a platform for candid conversations with your customer community. Followers can ask questions or make comments in real time, highlighting accountability and authentic two-way communication. Augmented Reality and Webinars to cope with the impossibility of organizing events Digital Marketing Tools to Invest in to Deal with the Impossibility of Organizing Trade Shows and Events How to cope with the impossibility of organizing fairs and events? Some innovative digital marketing tools offer us the answer. If a company sells products , through augmented reality it is possible to present new solutions to users through channels such as Facebook, LinkedIn, Google etc... Remember, to generate conversions it is always advisable to insert a contact form through which people can leave their data to request a consultation or to download an in-depth document (e.g. technical sheet). If I market services , it is possible to generate leads and present my solutions through the use of Webinars. Digital Marketing through Data-driven and Smart Content The magic word here is personalization: giving each individual user the information they are looking for.
It’s a way to connect a person to a marketer’s brand to mimic offline face-to-face interactions. And it’s working. Consider these statistics: There is a percentage that varies between 70 and 85% more probability of purchasing after viewing a product video (Kissmetrics statistics). Almost 50% of people interviewed say they make a purchase only after watching at least one product switzerland email data video . Businesses that use and leverage video grow revenue 49% faster than non-video users. We pay particular attention to two different forms of video: smart content and live broadcast . Read also: " Video Dimensions: Leveraging Social Networks for Video Posts " Digital Marketing Through Live Broadcasting digital marketing tools trends 2020 Facebook Live can drive 135% more views than sharing organic static news on your newsfeed. And because Facebook’s algorithm is making it difficult for primarily business content to be seen organically, live streaming is becoming an important tactic for businesses’ social media strategy. When you go live, your followers automatically receive a notification , driving interest in your feed. Facebook Live lets you broadcast live to your followers while interacting with them in real time. Using Facebook or YouTube Live, you can announce new products, host interviews, and conduct demonstrations to your entire sponsored audience or your own followers.
Going live via Facebook or YouTube Live provides a platform for candid conversations with your customer community. Followers can ask questions or make comments in real time, highlighting accountability and authentic two-way communication. Augmented Reality and Webinars to cope with the impossibility of organizing events Digital Marketing Tools to Invest in to Deal with the Impossibility of Organizing Trade Shows and Events How to cope with the impossibility of organizing fairs and events? Some innovative digital marketing tools offer us the answer. If a company sells products , through augmented reality it is possible to present new solutions to users through channels such as Facebook, LinkedIn, Google etc... Remember, to generate conversions it is always advisable to insert a contact form through which people can leave their data to request a consultation or to download an in-depth document (e.g. technical sheet). If I market services , it is possible to generate leads and present my solutions through the use of Webinars. Digital Marketing through Data-driven and Smart Content The magic word here is personalization: giving each individual user the information they are looking for.