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Google's New Data Analysis Tool: Looker Studio

Posted: Sat Jan 18, 2025 6:55 am
by ahbappy8.5.2
What is Looker Studio? In a nutshell, it is an analytics platform, based on business intelligence that allows you to integrate different sources and extract the most relevant business data.

The business intelligence part certainly deserves due in-depth analysis, that is, the set of actions aimed at supporting decisions based on secure and univocal data, in order to improve the efficiency of the company in denmark email data reference to the reference market.

You might be interested in: "Google launches its artificial intelligence: Google Sparrow is born"


What changes now that Google Data Studio has become Looker Studio?
looker studio

Marketing managers know that Google's go-to platform used to be Data Studio, whose core functionality has now moved to Looker Studio .

In fact, little changes for those who used the first tool for the purpose of connecting common data sources. It is still possible to integrate the data managed by both platforms through customizable dashboards, without forgetting that the use of Looker and Google Data Studio together allows you to combine the features of both tools for better overall data management.



Another important detail: Looker offers advanced paid features to process complex actions, while Google Data Studio is free but limited to data visualization only.