Web design trends for 2019
Posted: Sat Jan 18, 2025 6:55 am
Do you want to know what the main elements that will influence the appearance of websites next year will be?
As is now traditional, every time a year ends and a new one begins, we are eagerly awaiting what new things it will bring, and this is the case of 2019.
Besides programming languages, usability and Google algorithms, appearance is another fundamental element of any website. Below we list some of the most relevant web design trends for 2019.
Does your site already have HTTPS?
This aspect refers to a protocol for transferring data securely . Its implementation is italy email list mandatory on e-commerce pages . It is true that in some cases it is not necessary to comply with this protocol, but you will avoid the browser classifying you as an unsafe site in the address bar. And, at the same time, you will help the positioning of your page on Google, since it will take it into account.
This protocol began to be implemented during 2018 and will continue throughout the next year. Many companies have already migrated their websites from HTTP to HTTPS and others will do so throughout 2019. Surely your competition has already done so. Are you going to be left behind?
Mobile First
If it wasn't already clear enough in 2018, this will be one of the web design trends for 2019 that will continue to be one of the most relevant. It consists of the website being adapted to mobile devices. We must bear in mind that users spend an average of two hours a day browsing on mobile . So it is important that our business website is optimized. That is: it is easy to navigate, it loads quickly, it uses simple menus, etc. In short, we are talking about the usability of the website on mobile phones:
Loading speed
The speed of a page's loading is not only essential for SEO ( Search Engine Optimization), but also for keeping users from leaving. If we have a page that takes more than three seconds to load, we run the risk of the user leaving for the competition. Therefore, a slow loading time will harm a website's SEO, traffic and conversions.
Customizing pages
There is a tendency to avoid the classic template that most people use. The goal is to have a website that is as unique as possible. The goal is to surprise the visitor from the moment the site loads. For this reason , companies are increasingly requesting a design that is as personalized as possible, based on their business.
Minimalist and modular design
In 2019, it will be more common to see grid-type websites, that is, the style that Pinterest uses to publish its content. This will allow the user to get an idea of the articles or services provided by the company behind the website. And at a glance! It is very useful for product offers. It conveys an air of casualness and easy navigation. Do you think this style can be adapted to your online business? You can see an example on our blog .
Large photos and videos
The use of images or videos that occupy the entire screen will be more frequent, especially on the home pages of websites. Without a doubt , it is an excellent way to impact the user . Of course, do not forget to include a button that invites the user to take action (such as contact or buy , etc.).
Large fonts
This is a resource that is beginning to be used more frequently. Fonts take center stage in the design , standing out against images that remain in the background with muted tones so that the texts can be read without difficulty.
Bright and vivid colors
In 2019, the colour palette becomes lively, with bright and striking colours. However, there is a risk of overwhelming the user. That is why it is advisable to use them without abusing them. Although we can also resort to gradients, which take on a new importance.
Animations
This will be another web design trend for 2019. Sliding boxes, rotating blocks. As with colors, it is advisable not to overload the website with this type of animation. Once or twice it may catch the user's attention, but if the same animation is repeated on other elements it can cause the opposite effect.
Cinemagraphs
Within animation, cinemagraphs are the most widely used. These are still images in which one or two elements take on a continuous movement (loop). These “videos” are in GIF format and are widely used on social networks, but also on websites.
Now you know what the main web design trends for 2019 will be. But you will be the one to decide whether or not you want to implement them in your online business. At BCM Marketing, we always recommend consulting with an expert before making any kind of change or redesign of your website.
As is now traditional, every time a year ends and a new one begins, we are eagerly awaiting what new things it will bring, and this is the case of 2019.
Besides programming languages, usability and Google algorithms, appearance is another fundamental element of any website. Below we list some of the most relevant web design trends for 2019.
Does your site already have HTTPS?
This aspect refers to a protocol for transferring data securely . Its implementation is italy email list mandatory on e-commerce pages . It is true that in some cases it is not necessary to comply with this protocol, but you will avoid the browser classifying you as an unsafe site in the address bar. And, at the same time, you will help the positioning of your page on Google, since it will take it into account.
This protocol began to be implemented during 2018 and will continue throughout the next year. Many companies have already migrated their websites from HTTP to HTTPS and others will do so throughout 2019. Surely your competition has already done so. Are you going to be left behind?
Mobile First
If it wasn't already clear enough in 2018, this will be one of the web design trends for 2019 that will continue to be one of the most relevant. It consists of the website being adapted to mobile devices. We must bear in mind that users spend an average of two hours a day browsing on mobile . So it is important that our business website is optimized. That is: it is easy to navigate, it loads quickly, it uses simple menus, etc. In short, we are talking about the usability of the website on mobile phones:
Loading speed
The speed of a page's loading is not only essential for SEO ( Search Engine Optimization), but also for keeping users from leaving. If we have a page that takes more than three seconds to load, we run the risk of the user leaving for the competition. Therefore, a slow loading time will harm a website's SEO, traffic and conversions.
Customizing pages
There is a tendency to avoid the classic template that most people use. The goal is to have a website that is as unique as possible. The goal is to surprise the visitor from the moment the site loads. For this reason , companies are increasingly requesting a design that is as personalized as possible, based on their business.
Minimalist and modular design
In 2019, it will be more common to see grid-type websites, that is, the style that Pinterest uses to publish its content. This will allow the user to get an idea of the articles or services provided by the company behind the website. And at a glance! It is very useful for product offers. It conveys an air of casualness and easy navigation. Do you think this style can be adapted to your online business? You can see an example on our blog .
Large photos and videos
The use of images or videos that occupy the entire screen will be more frequent, especially on the home pages of websites. Without a doubt , it is an excellent way to impact the user . Of course, do not forget to include a button that invites the user to take action (such as contact or buy , etc.).
Large fonts
This is a resource that is beginning to be used more frequently. Fonts take center stage in the design , standing out against images that remain in the background with muted tones so that the texts can be read without difficulty.
Bright and vivid colors
In 2019, the colour palette becomes lively, with bright and striking colours. However, there is a risk of overwhelming the user. That is why it is advisable to use them without abusing them. Although we can also resort to gradients, which take on a new importance.
Animations
This will be another web design trend for 2019. Sliding boxes, rotating blocks. As with colors, it is advisable not to overload the website with this type of animation. Once or twice it may catch the user's attention, but if the same animation is repeated on other elements it can cause the opposite effect.
Cinemagraphs
Within animation, cinemagraphs are the most widely used. These are still images in which one or two elements take on a continuous movement (loop). These “videos” are in GIF format and are widely used on social networks, but also on websites.
Now you know what the main web design trends for 2019 will be. But you will be the one to decide whether or not you want to implement them in your online business. At BCM Marketing, we always recommend consulting with an expert before making any kind of change or redesign of your website.