Integrating Looker Studio with other digital marketing tools
Posted: Sat Jan 18, 2025 6:55 am
Looker Studio provides free connectors that allow easy integration with other platforms in the Google family. For other software, there are various options, such as the use of Google Sheets, paid connectors or the possibility of creating an ad hoc connector with the help of a developer.
Looker Studio and GA4 Integration
In particular, there is a connector called "Google Analytics" that allows Looker Studio and GA4 to integrate easily.
In this area, you can select both Universal france email data Analytics (previous version that will be discontinued in July 2023) and GA4 properties.
Using Looker Studio to view GA4 data offers more flexibility than the GA4 interface itself, since you can use different types of visualizations, including various ready-made templates from the Looker Studio gallery.
Additionally, while GA4 lacks some features found in Universal Analytics, such as views, with Looker Studio you can recreate these capabilities through the use of filters.
Not only that, if you work with a client who prefers the old version of Google Analytics and is having a hard time navigating GA4, you can recreate the reports they need in Google Data Studio.
It is also useful to remember that to make the most of the data collected, you can also use more advanced methods to connect GA4 to Looker Studio, such as using Google Big Query.
Looker Studio and GA4 Integration
In particular, there is a connector called "Google Analytics" that allows Looker Studio and GA4 to integrate easily.
In this area, you can select both Universal france email data Analytics (previous version that will be discontinued in July 2023) and GA4 properties.
Using Looker Studio to view GA4 data offers more flexibility than the GA4 interface itself, since you can use different types of visualizations, including various ready-made templates from the Looker Studio gallery.
Additionally, while GA4 lacks some features found in Universal Analytics, such as views, with Looker Studio you can recreate these capabilities through the use of filters.
Not only that, if you work with a client who prefers the old version of Google Analytics and is having a hard time navigating GA4, you can recreate the reports they need in Google Data Studio.
It is also useful to remember that to make the most of the data collected, you can also use more advanced methods to connect GA4 to Looker Studio, such as using Google Big Query.