The best performing promotion was the one with video.

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In general, in such a situation, we understood that "Stirlitz has never been so close to failure." The situation developed as we expected, that people are not ready to immediately leave their contacts, reserve a gift, which is provided only if a person completes a deal, signs a contract or comes to view the properties. We looked at the webvisor to see how users behave on the quiz: they go through it, choose a gift, but when they get to the point "Leave your email and phone number", they think and close the quiz. These are serious obligations after all. Therefore, we suggested that the customer choose a different strategy, since there is interest, but the traffic is cold, and people are not ready to immediately leave their phone number so that they can then be called and offered real estate from 100,000 euros.

A lead magnet is needed so that the user is not sweden phone number list required to commit so seriously at the stage when he has, as they say, “neither heard nor seen anything” about you 5 minutes ago. What is the most important thing for people who are thinking about buying real estate in Spain? After reviewing the few reviews from competitors, we found out that it is the price of the properties. Therefore, we decided that a catalog where you can look and compare prices would be the most suitable lead magnet for a cold social media audience.

Therefore, we decided with the customer that they are preparing a catalog specifically for the Russian-speaking audience, and we will direct traffic to download the catalog, and then the managers will work with these people.

In order to get contacts from users: email and phone, we used the lead form advertising format. Then the data from the form was transferred to managers.