Omnichannel strategy: online and offline
Posted: Sat Jan 18, 2025 6:59 am
Identifying triggers
Certainly in this new context the buyer has a lot of information available. Luckily, we have it too. It would be absurd to waste the opportunity that this hyper-connected world offers us, to identify those buyers who have started the purchasing process and intercept them by offering them all the useful information to guide them to the final decision.
Follow the trail that leads you to understand that your potential customers need something you have to offer, and maybe they have already started looking for it. Set up alerts with certain keywords, keep an eye out if they mention your anguilla email list industry, follow the same blogs they follow, find out who influences them, join LinkedIn groups where your target is also present, pay attention to changes in your customers' organizational charts, find out about new rounds of financing or events that justify a specific purchase... In short, put yourself in your customers' shoes and use creativity when understanding their needs. And remember that you have to be useful: it's not about overwhelming them with sales talk, but positioning yourself as an expert consultant in the field.
One of the fundamental pillars of 360° Marketing for customer acquisition is omnichannel strategies, which provide a consistent user experience across different channels, from the point of sale to the telephone contact, from the website to the app. It is about offering an integrated and continuous brand experience.
Certainly in this new context the buyer has a lot of information available. Luckily, we have it too. It would be absurd to waste the opportunity that this hyper-connected world offers us, to identify those buyers who have started the purchasing process and intercept them by offering them all the useful information to guide them to the final decision.
Follow the trail that leads you to understand that your potential customers need something you have to offer, and maybe they have already started looking for it. Set up alerts with certain keywords, keep an eye out if they mention your anguilla email list industry, follow the same blogs they follow, find out who influences them, join LinkedIn groups where your target is also present, pay attention to changes in your customers' organizational charts, find out about new rounds of financing or events that justify a specific purchase... In short, put yourself in your customers' shoes and use creativity when understanding their needs. And remember that you have to be useful: it's not about overwhelming them with sales talk, but positioning yourself as an expert consultant in the field.
One of the fundamental pillars of 360° Marketing for customer acquisition is omnichannel strategies, which provide a consistent user experience across different channels, from the point of sale to the telephone contact, from the website to the app. It is about offering an integrated and continuous brand experience.