When it comes to Social Media, a common mistake made by beginning marketers is not taking the time to choose the right network based on the target audience .
Certainly, with more than a billion users, Facebook seems obvious, but be canada phone number library careful that it does not become the tree with a trunk large enough to hide the forest.
So, looking at the latest available statistics, we see that:
For B2B marketers, nearly 45% of leads generated were via LinkedIn , and 30% via Twitter.
Mark Zuckerberg's network comes in second, with 39%.
In any case, we recommend that, prior to implementing your "Social Media" strategy, you take into account the demographic elements of the various networks , as well as their respective operating rules, in order to optimize the reach of your message .
Why use Facebook to generate B2B leads?
3 – Focus on Facebook
Let's be clear from the start: be prepared to take out your credit card!
More seriously, it is proving very difficult to generate a significant volume of leads on this social network without having to, at one point or another, pay for advertising.
This is due to the evolution of the algorithm at the heart of the network, which has made the use of Facebook Ads increasingly essential. Fortunately, the cost per click (CPC) remains very reasonable compared to that of AdWorks, for example.
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