You produce one content piece after another and are not satisfied with the result?

[Ashik Sarkar9]

Even then, Schaefer was convinced that we are heading for a state in which the amount of content far exceeds our capacity to absorb it. The effect that follows from this is one that we are sufficiently familiar with on the web: Content marketing is similar to Google, Facebook, Twitter or Amazon: More and more attention for less and less - exceptional - content, while mediocre content has problems attracting attention. brazil telegram Today, it is therefore essential to organise content in such a way that it can be found. How to meet these challenges, which evergreen content works well and how to build content in a search engine friendly way was the topic of our free Digital Fridays webinar.You produce one content piece after another and are not satisfied with the result? Maybe it's because you produce one content piece after another.

You can find out about this and how to find the right content, how best to organise your content and how to achieve more with less at our free webinar on 21 June. And to whet your appetite, we're already showing you a few of the content pieces we've prepared. Do you actually know how many shares your content receives on social media on average? If it's more than eight per content piece, you already belong to the better half of content producers. That's how sad content production can be for businesses today, and it's not getting any better as more and more businesses produce more and more content. What matters most in content marketing is this: the right content rather than the most content.

On 21 June, we would like to talk to you about this - digitally: as part of our B2B Digital Fridays, we will be holding our webinar "Content Marketing: How to find your topic" and, in just 30 minutes, we will offer a tableau of possibilities on how content can be produced and distributed more effectively with relatively simple means and how you can avoid content shock - from topic preparation to keyword search and, of course, peppered with some beautiful best practice examples from different industries. To whet your appetite for our webinar, we are distributing a few of the contents that we have prepared in our presentation.

If you would like to see everything, take a little time on 21 June from 10 a.m., let the content sink in and ask us questions. You can register here.Reach in social media is considered by many companies to be the most important metric for measuring the success of their own marketing. Wrong, says German online marketing expert Gero Pflüger in an interview. Increasing reach cannot be the primary goal in digital marketing. Industrial media: Mr Pflüger, marketers like to argue their campaign planning with the desire for reach. In a much-discussed blog post, you recently wrote warned againstto overestimate reach as a metric.