The company also leverages machine learning

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In addition to traditional suppliers, Amazon partners with third-party sellers through its marketplace platform, expanding its product offerings and reducing inventory costs. This combination of direct procurement and marketplace vendors gives Amazon flexibility and a broad selection for its customers. Technology Development Technology is at the heart of Amazon business model. The company continually invests in research and development, resulting in innovations that drive its operations and enhance customer experience. Amazon Web Services (AWS) is a prime example, allowing Amazon to pioneer cloud computing technology.


AI for personalized recommendations, automated warehouses, and voice-enabled denmark phone number resource devices like Alexa. These advancements not only improve efficiency but also create new revenue streams, making technology a key support activity in Amazon’s value chain. Human Resource Management Amazon’s workforce is essential to its operations, and the company has implemented strategies to recruit, train, and retain talent across all levels. Amazon’s corporate culture emphasizes customer obsession, innovation, and operational excellence. While the company has faced challenges regarding labor practices, it has invested in upskilling programs, competitive wages, and benefits to attract and retain skilled workers.


Additionally, the company hires seasonal workers during high-demand periods, maintaining operational flexibility without compromising service quality. Firm Infrastructure Amazon’s infrastructure supports its vast and complex operations, encompassing finance, management, legal, and planning functions. The company’s leadership, including a customer-obsessed vision and data-driven decision-making, contributes to Amazon’s agility and scalability. Amazon also uses advanced financial systems to manage revenue streams from multiple business units, enabling it to reinvest profits into growth initiatives and R&D. This strong infrastructure underpins Amazon’s ability to innovate and expand, making it a vital part of its value chain.