Answer: Is your digital activity creating deeper relationships with your brand?
Posted: Sat Jan 18, 2025 7:18 am
Digital marketing, like ALL marketing, is about creating relationships between a brand and it’s consumers. But how do we go about measuring relationships? The traditional ‘Adoption Funnel’ is the go-to model. However, it’s no longer a linear flow; the consumer journey is a maze of entrances and exits, a network of routes and pathways, into and out of contact with brands.
Are you relating your digital marketing activity back to the Adoption saint lucia email list 26037 contact leads Funnel? Can you be sure that you’re evolving your audience’s affinity with your brand? To measure this we need to understand their behaviour much more deeply. Therefore any digital marketing activity needs to be evaluated not just on its own channel specific metrics, but also on the basis of how it’s helping to evolve relationships between the brand and its consumers.
ACTIONS speak louder
To truly measure the effectiveness of your digital strategy and truly know if it’s having an impact on your audience’s affinity with your brand we have to move away from fluffy metrics that attempt to interpret broad behaviours. Instead, we need to assign a clear ‘ACTION’ metric to each and every piece of digital marketing activity. We must hardwire your digital activity to influence, and ultimately change, consumer behaviour in ways that shift them through your brand’s ‘Adoption Funnel’.
Are you relating your digital marketing activity back to the Adoption saint lucia email list 26037 contact leads Funnel? Can you be sure that you’re evolving your audience’s affinity with your brand? To measure this we need to understand their behaviour much more deeply. Therefore any digital marketing activity needs to be evaluated not just on its own channel specific metrics, but also on the basis of how it’s helping to evolve relationships between the brand and its consumers.
ACTIONS speak louder
To truly measure the effectiveness of your digital strategy and truly know if it’s having an impact on your audience’s affinity with your brand we have to move away from fluffy metrics that attempt to interpret broad behaviours. Instead, we need to assign a clear ‘ACTION’ metric to each and every piece of digital marketing activity. We must hardwire your digital activity to influence, and ultimately change, consumer behaviour in ways that shift them through your brand’s ‘Adoption Funnel’.