Social networks are a powerful lever for acquisition and notoriety for your brand . But the simple number of followers is not always very telling. What you really need to look at is the engagement rate: likes, shares, comments, clicks on your publications…
Why it’s crucial: A high engagement rate means that your community is active and responding to your content. It also validates the quality and relevance of your message. Conversely, a huge but lethargic community isn’t exactly helpful.
How to boost it: Post content that generates interaction. Ask questions, launch polls, encourage sharing. Your goal is to create a connection and proximity with your audience.
What to watch for: Don’t forget the more “negative” signals, such as cyprus phone number library negative feedback or comments indicating dissatisfaction. This is an opportunity to react quickly and show that you are listening.
KPI #6: How to evaluate lead quality with MQL and SQL?
In the lead generation process , not all contacts are equal. MQLs (Marketing Qualified Leads) are those leads that marketing has deemed “interested and interesting”: they may have downloaded a lead magnet , completed a form, shown real interest in your product or service . SQLs (Sales Qualified Leads) are those who are ready to be passed on to the sales team, more eager to buy.
Why it’s useful: This KPI allows you to effectively manage your pipeline. The better you understand the maturity level of your leads, the more you can adapt your communication and approach timing.
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