However this approach could lead to some distortion

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Guide the readers to the conclusions that can be drawn from the data. This way, the reports become useful decision-making tools. Evaluate how this report backs up your other comms It's likely that your marketing reports aren't the only source of information about the campaigns or channel your stakeholders are receiving. You may be updating them on progress through meetings, dashboards, and emails. Progress might be frequently discussed by other members of your team. Your reports need to be cohesive with these other communications.

If they aren’t, how do stakeholders know which one is the source of truth? There are spain consumer mobile number list many of ways in which the results may be misunderstood or miscommunicated. When creating your reports, it's imperative that you're aware of what other discussions around the report-subject are being held so you can ensure you're providing the data that evidences and reiterates those discussions. Keeping data accurate and unbiased Using your reports as a marketing tool makes sense when you think about them being a reflection of your hard work.

of the facts. One key takeaway from this article is this: keep your reports honest and unbiased. This is hard to do. There’s often a lot riding on your reports — new budgets, recurring revenue, your promotion opportunities, etc. To help, the following are ten tips for making sure you're presenting the data in the best way possible for your audience to see the true message. The list of do's and don'ts detailed in the rest of the blog post.