They have extensive product knowledge to provide recommendations

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The best salespeople know exactly what they are talking about when they serve their customers. They have a deep understanding of their store's product range and the specific people and needs those products are best suited for.

What's more, even the most empathetic and sensitive sales associate can only go so far if they don't know how to apply the knowledge they gather through their conversations with customers—all of which relies on their ability to maintain solid product knowledge.

4. They help manage inventory

Inventory management is another key latvia phone number material responsibility that often falls to sales associates. They are often expected to know how much of a particular product is in stock. This allows them to avoid awkward and impossible-to-fulfill customer requests. It also helps management know what needs to be replenished.

5. They help with visual merchandising

Retail stores need to capture the attention of potential customers. No matter how good the products inside are, it is difficult to get them to visit a store that looks abandoned or untidy.

The eye is the first to buy, so associates want a visually appealing space that enhances their conversations with customers.
That’s why visual merchandising is a key component of retail, and it’s often the job of sales associates to set up these displays.

6. Process payments

Another key responsibility of sales associates is facilitating customer payments. That involves operating a cash register, potentially knowing product prices right away, and making change on cash transactions.

7. Inform customers about promotions and sales

Similar to having product knowledge, sales associates must also be aware of any promotions or sales that are going on in their stores. They also need to know when it is appropriate and productive to inform customers about those offers.



How to become a sales associate


As with virtually any other line of work, if you want to become a sales associate you need to obtain the right qualifications and actively seek out the position that best suits you.

Below we explain the key points you need to address if you want to take on this role.

1. Analyze your academic background

A typical sales associate has a high school diploma, or a college degree in Business, Communications, or any other major that allows them to develop relevant skills.

For those looking to further their education and become a sales associate, there are many virtual or in-person sales training programs that provide the tools needed to grow as a salesperson.

2. Create your resume

As with any other position, you need to demonstrate that you are capable and qualified to be a sales associate through a well-constructed resume, ideally including some type of sales experience.

Some sales associate jobs will require you to have at least a year of experience working in retail sales, but if you're looking for one of these roles and don't have that type of experience, don't give up so quickly.

If you're interested in a sales associate position, try to identify other experience you have, whether through college courses or working in other fields, and tailor your resume to highlight the elements that will lead you to success as a salesperson.

For example, let's say you've never worked in retail, but you were a host at a restaurant. Include that role on your resume and emphasize how your face-to-face experience with diners can translate into effective communication with shoppers.
3. Research and search for open sales associate positions

You can't find sales associate jobs if you don't look for them , and when you find them, make sure the company offering the positions is worth it and within your means.

If a company has a reputation for treating its salespeople poorly, you may want to pass on the opportunity and look for another one where you won't feel uncomfortable working.
Likewise, if you don't think you'll have the interest or ability to sell a particular employer's products, keep looking.

4. Prepare for the interview

When you have the opportunity to interview for a sales associate position, you'll need to prepare accordingly. Focus on conveying your communication skills, personality, listening skills, and relevant work experience.

If your previous positions are not directly related to sales, mention transferable skills you have acquired throughout your professional history.