Google Analytics: 4 Web Analysts' Favorite Reports & Segments
Posted: Sun Jan 19, 2025 3:57 am
working with custom reports. Of course, I’ll also share my favorite conversion segment that I use for every client. Which reports/segments really deliver actionable insights?
1. Load time optimization [André Scholten]
Images André ScholtenAndré Scholten is an independent web analyst and SEO specialist, he has specialized in loading time optimization. Loading time does not only affect your SEO ranking, but also the total user experience of your website. André buy armenia whatsapp number database Scholten therefore advises to use the 2 customized reports below to monitor the performance on your site:
Sitespeed per page
This custom report will give you insight into the effect of the loading speed of your different pages. In the example below (the second screenshot below), I have added my page groups as a dimension. From the screenshot, you can see that the pages with my video tutorials have a significantly higher loading time than my other page groups. Videos are very important to stimulate the interactivity of your website. But of course, it should never be at the expense of a positive user experience! Use this custom report .
visual sitespeed per page
example site speed per page
The effect of load time on conversion
This custom report shows the load times and conversion rates per day. You can select a date range of up to 365 days within this report. André then recommends exporting this table to Excel. In Excel, you can create a scatter plot from this data that will show the correlation between the load times per day and the conversion rate per day. The example below proves once again how important it is to pay attention to load time optimization! Take advantage of this custom report .
1. Load time optimization [André Scholten]
Images André ScholtenAndré Scholten is an independent web analyst and SEO specialist, he has specialized in loading time optimization. Loading time does not only affect your SEO ranking, but also the total user experience of your website. André buy armenia whatsapp number database Scholten therefore advises to use the 2 customized reports below to monitor the performance on your site:
Sitespeed per page
This custom report will give you insight into the effect of the loading speed of your different pages. In the example below (the second screenshot below), I have added my page groups as a dimension. From the screenshot, you can see that the pages with my video tutorials have a significantly higher loading time than my other page groups. Videos are very important to stimulate the interactivity of your website. But of course, it should never be at the expense of a positive user experience! Use this custom report .
visual sitespeed per page
example site speed per page
The effect of load time on conversion
This custom report shows the load times and conversion rates per day. You can select a date range of up to 365 days within this report. André then recommends exporting this table to Excel. In Excel, you can create a scatter plot from this data that will show the correlation between the load times per day and the conversion rate per day. The example below proves once again how important it is to pay attention to load time optimization! Take advantage of this custom report .