While we have learned from conversational marketing , it is important to maintain a close relationship with your future customers through personalized human conversations or through intelligent tools such as chatbots. Do you agree with me?
The connection you create with your prospects or clients and the accessibility you offer them depends precisely on that. With conversational marketing you list of belarus consumer email will have the opportunity to satisfy your consumers in an immediate, personal, receptive, useful and human way , benefiting your business strategy.
Below we share 5 reasons why you should implement conversational marketing in your business strategy:
1. Be a guide for your prospects
By applying this type of marketing, it will help us direct prospects in a more organized and targeted way to the content they are really looking for , otherwise they could get lost in the navigation or take longer to get what they are looking for.
Conversational marketing has an average reading rate of 54% compared to the 16% reading rate of traditional email. Implementing conversational marketing within your Inbound strategy will benefit customer relationships through the experience of a conversation.
2. "Hi! If you have any questions, I'm here to help."
Sound familiar? Chatbots can engage users with valuable information and help them move through the sales funnel almost right then and there. This, instead of the user searching the website or waiting for a salesperson to get back to them. Plus, they improve the user experience and are great sources of quick, helpful information , giving the customer the details they’re looking for. Users can interact directly with a chatbot to receive information or resolve any questions; in return, the chatbot can collect valuable properties to supplement that user’s contact record. It’s a win-win.
3. Create conversations as part of your Inbound strategy
Chatbots are a useful tool in any of the four stages of the Inbound methodology . Once the chatbot implementation is done correctly, it will improve website personalization and provide a better user experience.
Attract: Add a chatbot to your website and have it answer basic questions about your company and products or services.
Convert: Generate leads on your website’s homepage with a chatbot that answers frequently asked questions (FAQs) about your services or products.
Close: Build better relationships, develop trust, and close more deals.
Delight: With live chat, you can answer any query a customer has about the product they have purchased, providing value even after they have converted.
4. Monitor your users ' buyer's journey
With conversational marketing, it is possible to trace the user's buyer's journey and determine the types of questions that would be asked in real life. The answers established in the chatbots will allow you to personalize the user's experience and help them get exactly what they are looking for.
5. Create a single source of truth
It is important to integrate customer service data, from chats, emails, and calls, into responses. This will provide the user with additional information on all aspects of their journey.
With chatbots, you can identify key messages that engage consumers , revealing pain points that cause obstacles in the sales process, to post-sale complaints that could have an impact on your business.
Now that you know some reasons to implement conversational marketing, do not hesitate to start putting them into practice, through them you will be able to create a greater connection with your users.
At Interius we create Inbound and Conversational Marketing strategies customized to the objectives and needs of your business . In addition, we have a strategic planning, digital advertising, and marketing analytics team, which are the perfect complement to carry out a digital strategy.
