Gradual development

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For now, according to Fedor Skuratov, little will change with the launch of the exchange, since this is a gradual process of building up the "ecosystem" around the messenger, primarily content (channels, bots, chats). The exchange and any other monetization mechanics can push professional content creators, community managers and social media specialists to come to the platform.


"There are few tools for promotion now. About 90% of the sweden whatsapp number list Telegram audience in Russia don't even know that there are channels, group chats and bots. They need to be "caught" from the outside.
Inside Telegram, the tools for promotion are now the following: the Sociate.ru and Combot exchanges, for bots - botstore.me from the Chatfuel team, which received investments from Yandex. But the guys switched to Facebook, so now BotStore is in a somewhat deplorable state. Various manual ratings and tops - for channels, for chats - an automatic top of chats from Combot, also various manual tops.
Brands are still looking at Telegram, as well as other messengers. Budgets in messengers are still a story about WeChat, Viber and a huge number of "black" methods of promotion through WhatsApp. This does not apply to Russia. In Russia, everything is still more unclear"</p>

The only way is recommendations
Alexander Mikheev believes that for now the only working way for channels is recommendations. At the same time, recommendations should come from channels that do not constantly mention everyone and everyone, but from truly worthwhile ones. The advertising budget of the @g33ks channel is 0 rubles.

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Alexander Mikheev
channel author @g33ks, 5525 subscribers
"Sometimes people come to them and ask to "exchange subscribers", sometimes they come themselves. Most often, we agree with someone who is interesting to us. Sometimes there are situations when we find a good channel (we have selections of good channels once a week), and as a result, the author, seeing a mention of his channel, writes something about us on his own. Recommendations from channels with selections of news/articles/etc., where there is a constant mention of other channels in the message, almost do not work - people quickly understand that this is not about a recommendation, but simply about the development of the channel"