4 levels of company image development

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There are four levels of image strategy promotion depending on the persistence of the organization's image makers. Let's look at them in more detail.

Negative image

The target audience tries to avoid contact uk business email list with such a company, since its image is associated with scandals, theft and deception.

In this case, there was no professional work on the image strategy. The organization earned this image through negative comments from past clients and other actions.

No awareness

Neutral image, since the public has never sought services and therefore has no information about the company.

There is awareness

A small group of customers who use the company's products or services. A sure way to create the perfect portrait.

Staying Faithful

The organization has already reached the level where it has formed an extensive base of potential clients. It is this stage of the image that is desired.

By effectively building a positive image of your company, the user is more likely to make a purchase from you.

It can be assumed that a positive image preserves the organization's resources, while a negative image increases costs.

Factors influencing the formation of a company's image
Any factor that relates to the opinion of public groups influences the formation of a company's positive image. It is important to pay attention to each element, since even a small omission can significantly undermine the trust of buyers and destroy the entire image strategy.

Corporate culture

Corporate culture

Some managers do not attach much importance to the internal values ​​of the company. However, it is the employees who represent the organization, which means that the image largely depends on them. Employees must clearly understand what their responsibilities include and what the deadlines are for completing tasks. Then the company will become a single system working together to create a positive image.