Cutting marketing budgets So many businesses had to mak
Posted: Sun Jan 19, 2025 6:22 am
From writers to designers, some of the best talent out there has gone the freelance route, and it is wise, and cost-saving, for marketers to use them. Marketing mistakes of 2020 The year was filled with challenges, and it would be unrealistic to expect that mistakes wouldn’t be made in response to handling them. Here are the three errors we saw in 2020. 1. Failing to utilize data Faced with smaller budgets and unprecedented circumstances that had to be adapted to and handled quickly, it often became tempting to throw data insights out the window and respond off the cuff instead.
The power of data can never be overstressed when it comes to marketing, and this home owner phone number list strategy was bound to fail in both the short and long term. 2. Not using personalization Perhaps this was tied into failing to invest in data, as personalization is so dependent on that. Personalization is one of the most effective marketing techniques, and those not taking full advantage are missing out.
3.e cuts, and for many, in a time of economic recession, it made sense to give up on marketing growth. Having marketing resilience means planning for the long term and continuing to grow even in adversity. Marketing is at the heart of any business’s success and cutting the budget when it was needed most often meant priorities weren’t in the right place.
The power of data can never be overstressed when it comes to marketing, and this home owner phone number list strategy was bound to fail in both the short and long term. 2. Not using personalization Perhaps this was tied into failing to invest in data, as personalization is so dependent on that. Personalization is one of the most effective marketing techniques, and those not taking full advantage are missing out.
3.e cuts, and for many, in a time of economic recession, it made sense to give up on marketing growth. Having marketing resilience means planning for the long term and continuing to grow even in adversity. Marketing is at the heart of any business’s success and cutting the budget when it was needed most often meant priorities weren’t in the right place.