Why aren't paid media strategies working in my industrial company?
Posted: Sun Jan 19, 2025 6:28 am
What is a Paid Media Strategy?
The term paid media refers to the fact that you have to pay to use an external communication channel to promote your business. The third-party channels most known by users are Google, social networks such as LinkedIn, Facebook, Instagram or Twitter and the video platform YouTube, which has already become the search engine of choice for younger audiences.
Our company can, for example, share the content it publishes on its blog or oman email list website on its social networks without having to pay for it. These are open platforms where a communication strategy can be implemented with the aim of increasing the visibility of the brand , promoting our product and growing the community of followers so that the reach is ever greater.
Let's suppose, for example, that a company is already developing a communication strategy through social media but its content does not reach the desired target , which means that it has fewer opportunities for growth and sales and that all the effort invested in generating content and messages goes into vain due to having a very small community or one that does not correspond to its ideal buyer. What can be done to reverse the situation? Very simple. Invest in the payment platforms made available by Social platforms (Facebook Ads, Twitter Ads, Instagram Ads or LinkedIn Ads) and focus our communications on those who may really be interested in our product and/or company.
At the search level, we can work on paid media campaigns with the aim of having our company or product appear in the top positions of the results offered by the most commonly used search engines (Google, Bing or AOL, among others). Here the platform par excellence is Google AdWords.
The term paid media refers to the fact that you have to pay to use an external communication channel to promote your business. The third-party channels most known by users are Google, social networks such as LinkedIn, Facebook, Instagram or Twitter and the video platform YouTube, which has already become the search engine of choice for younger audiences.
Our company can, for example, share the content it publishes on its blog or oman email list website on its social networks without having to pay for it. These are open platforms where a communication strategy can be implemented with the aim of increasing the visibility of the brand , promoting our product and growing the community of followers so that the reach is ever greater.
Let's suppose, for example, that a company is already developing a communication strategy through social media but its content does not reach the desired target , which means that it has fewer opportunities for growth and sales and that all the effort invested in generating content and messages goes into vain due to having a very small community or one that does not correspond to its ideal buyer. What can be done to reverse the situation? Very simple. Invest in the payment platforms made available by Social platforms (Facebook Ads, Twitter Ads, Instagram Ads or LinkedIn Ads) and focus our communications on those who may really be interested in our product and/or company.
At the search level, we can work on paid media campaigns with the aim of having our company or product appear in the top positions of the results offered by the most commonly used search engines (Google, Bing or AOL, among others). Here the platform par excellence is Google AdWords.