7 Components of a Successful Sales Competition
Posted: Sun Jan 19, 2025 7:00 am
To hit growing revenue targets, sales managers need to look beyond overall team success and towards rep motivation to ensure all members of their team are happy, engaged, and committed to hitting their goals.
Sales leaders who understand that a motivated team is list of belgium consumer email as essential as a skilled team are the ones who can uplift and inspire reps to celebrate the wins and push through the rejection. With that in mind, one of the best ways to keep your team motivated and engaged in their day-to-day is to structure well-thought-out sales competitions with defined behaviors you're looking to drive.
In this article, we'll lay out the seven components a of successful sales competition and contest ideas and prizes we find effective!
7 Components of a Successful Sales Competition
1. Make it short and simple
To make a sales competition effective, you must ensure adoption and buy-in across the team. It should be easy to understand the rules, how to win, and what the current leaderboard is. Don't make your team jump through hoops to start, progress, and win. Engagement will undoubtedly take a hit if your competition isn't easy to understand.
Before rolling your competition out to the team, ask yourself these questions. If you can't answer them in under a few sentences, it's time to go back to the drawing board.
What is the goal of this contest
How do you win the contest
What are the prizes
Don't create your contest in a silo. What makes sense to you may not make sense to everyone. Reach out to other managers or a senior rep to test the simplicity before presenting the competition to your team. This is a good litmus test to see if you missed anything or need to rethink the structure of your contest.
Sales leaders who understand that a motivated team is list of belgium consumer email as essential as a skilled team are the ones who can uplift and inspire reps to celebrate the wins and push through the rejection. With that in mind, one of the best ways to keep your team motivated and engaged in their day-to-day is to structure well-thought-out sales competitions with defined behaviors you're looking to drive.
In this article, we'll lay out the seven components a of successful sales competition and contest ideas and prizes we find effective!
7 Components of a Successful Sales Competition
1. Make it short and simple
To make a sales competition effective, you must ensure adoption and buy-in across the team. It should be easy to understand the rules, how to win, and what the current leaderboard is. Don't make your team jump through hoops to start, progress, and win. Engagement will undoubtedly take a hit if your competition isn't easy to understand.
Before rolling your competition out to the team, ask yourself these questions. If you can't answer them in under a few sentences, it's time to go back to the drawing board.
What is the goal of this contest
How do you win the contest
What are the prizes
Don't create your contest in a silo. What makes sense to you may not make sense to everyone. Reach out to other managers or a senior rep to test the simplicity before presenting the competition to your team. This is a good litmus test to see if you missed anything or need to rethink the structure of your contest.