MQLs often engage with calls-to-action (CTAs) on your website
Posted: Sun Jan 19, 2025 7:14 am
This could include clicking on a CTA to download a content offer, signing up for a webinar, or requesting a product demo.
Social media interactions: MQLs may also interact with your company on social media. This could include liking, sharing, or commenting on your posts, or following your company's social media profiles.
These characteristics help the marketing team determine list of bermuda consumer email whether or not they believe sales would have a good chance at successfully nurturing and converting a specific lead into a customer. If the sales team agrees with the marketing team and believes they have a good chance of converting an MQL into a customer, then that MQL becomes a sales qualified lead (SQL).
How to Evaluate Fit
We provided the definition of an MQL above, “When a company confirms a lead is a good fit and demonstrates return interest by marketing to them, that lead becomes an MQL.”
In order to use the MQL stage effectively, you must decide what type of contacts warrant the most effort from your marketing team. You should target high-fit individuals that will benefit the most from your offering and provide your company with the highest customer lifetime value.
Of course, determining which people or contacts are the best fit isn’t the most simple process. For one, the process differs depending on if you work for a B2B or B2C company.
Social media interactions: MQLs may also interact with your company on social media. This could include liking, sharing, or commenting on your posts, or following your company's social media profiles.
These characteristics help the marketing team determine list of bermuda consumer email whether or not they believe sales would have a good chance at successfully nurturing and converting a specific lead into a customer. If the sales team agrees with the marketing team and believes they have a good chance of converting an MQL into a customer, then that MQL becomes a sales qualified lead (SQL).
How to Evaluate Fit
We provided the definition of an MQL above, “When a company confirms a lead is a good fit and demonstrates return interest by marketing to them, that lead becomes an MQL.”
In order to use the MQL stage effectively, you must decide what type of contacts warrant the most effort from your marketing team. You should target high-fit individuals that will benefit the most from your offering and provide your company with the highest customer lifetime value.
Of course, determining which people or contacts are the best fit isn’t the most simple process. For one, the process differs depending on if you work for a B2B or B2C company.