Low-margin products have a greater impact on profits

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Almost 20% of their total sales come from this sector; A wide variety of merchandise : Target is a one-stop shop for everything from groceries, branded clothing, pharmacies, accessories, home decor, electronics, sporting goods, and more. The store’s digital channels offer a wide variety of merchandise in addition to additional assortment; Brand Positioning : Target provides high quality, trendy merchandise at discounted prices to their customers. Target's customer base attracts middle to high income families. Weaknesses of the goal Customer Data Security : Target suffered a major data breach in 2014, with nearly 70 million customers’ card details stolen.


The incident tarnished Target’s reputation; Duration : After an investigation by an industry rich people phone number list insider, it is said that Target charges 15% more for groceries compared to Walmart; Little to no international presence: Target tried to expand its stores to Canada in 2011, but it failed. They opened 133 stores in Canada, but it was a huge failure, so they had to close all of their stores in Canada; The Store-centric Approach : Retailers are said to be embracing e-commerce instead of a store-centric approach. Target has benefited from the rise of online shopping. However, there has been a decline in apparel sales.


Goal Possibilities Remodeling of stores : This is a great growth opportunity for the target company. Although it may seem like a big investment, there is a high return on it; Private Label Brand Sales : Label brands, especially private labels, help differentiate between retailers. They also have high margins; Market Presence: Increasing the number of stores to increase market presence is a good approach to growth; RedCard rewards loyalty program : Another great opportunity for Target is the expansion of its RedCard loyalty program. Provisions should be made on how to gain insight into the change in customer preferences; Partnership with CVS: CVS Health acquired Target’s pharmacy and clinic in December 2015.