What is the Google Ads Preview Tool?
Posted: Sun Jan 19, 2025 8:18 am
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Google's Ads Preview and Diagnostic tool is designed to test the advantage of afghanistan phone numbers in business your ads live. It lets you view a search engine results page (SERP) to see if your ad appears. And what it looks like.
You can view a SERP for specific parameters such as keywords, location, language, device, and audience. The tool will display your ad as users see it within the mockup of the device you choose.
So:
"Ad Preview..." showing a desktop SERP, with a Semrush ad highlighted in green and the message "Your ad is showing."
Reasons to use Google's Ad Preview Tool
Use Google's Ad Preview Tool to see an accurate preview of your ad. You'll be able to determine if your ad is working, diagnose issues, and find optimization opportunities. And make sure it looks good.
View your ad without compromising performance
You should use this tool instead of searching for the keyword on Google. If you do this too much, you will result in impressions without clicks. This reduces your click-through rate (CTR) . Which can tell Google not to show your ad as much.
Over time, you may notice a decrease in the visibility of your ads. This is because Google may stop showing an ad that doesn't receive clicks. In both cases, search for your ad can skew your performance metrics.
Diagnosing ad issues
If your ad isn't working, the Google Ad Preview and Diagnostic Tool will tell you why. Some common reasons are:
Your ad is still under review
The keyword you have chosen is not in your account
Your campaign does not have enough budget
Your ad is not enabled
Your daily budget has been exhausted
The place you chose is not the goal
The preview tool always shows how the SERP currently looks . You'll see it even if your ad isn't live.
See what your ad looks like
Even though Google has called this tool the “Ad Preview Tool,” you are not previewing your ad. This tool allows you to see an ad that is already live. Use this tool to see what your ads will look like. You can filter your SERP view by:
Keywords
Location
Language
Device
Audience
You'll only see the audience filter if your campaigns target specific audiences. This filter option won't appear in campaigns without audience targeting.
Viewing the SERP may reveal a problem with your ad, such as truncated text or incorrect URLs. If you see an ellipsis ("...") after your title, you may have used too many characters, forcing Google to shorten your title on certain devices.
Google's Ads Preview and Diagnostic tool is designed to test the advantage of afghanistan phone numbers in business your ads live. It lets you view a search engine results page (SERP) to see if your ad appears. And what it looks like.
You can view a SERP for specific parameters such as keywords, location, language, device, and audience. The tool will display your ad as users see it within the mockup of the device you choose.
So:
"Ad Preview..." showing a desktop SERP, with a Semrush ad highlighted in green and the message "Your ad is showing."
Reasons to use Google's Ad Preview Tool
Use Google's Ad Preview Tool to see an accurate preview of your ad. You'll be able to determine if your ad is working, diagnose issues, and find optimization opportunities. And make sure it looks good.
View your ad without compromising performance
You should use this tool instead of searching for the keyword on Google. If you do this too much, you will result in impressions without clicks. This reduces your click-through rate (CTR) . Which can tell Google not to show your ad as much.
Over time, you may notice a decrease in the visibility of your ads. This is because Google may stop showing an ad that doesn't receive clicks. In both cases, search for your ad can skew your performance metrics.
Diagnosing ad issues
If your ad isn't working, the Google Ad Preview and Diagnostic Tool will tell you why. Some common reasons are:
Your ad is still under review
The keyword you have chosen is not in your account
Your campaign does not have enough budget
Your ad is not enabled
Your daily budget has been exhausted
The place you chose is not the goal
The preview tool always shows how the SERP currently looks . You'll see it even if your ad isn't live.
See what your ad looks like
Even though Google has called this tool the “Ad Preview Tool,” you are not previewing your ad. This tool allows you to see an ad that is already live. Use this tool to see what your ads will look like. You can filter your SERP view by:
Keywords
Location
Language
Device
Audience
You'll only see the audience filter if your campaigns target specific audiences. This filter option won't appear in campaigns without audience targeting.
Viewing the SERP may reveal a problem with your ad, such as truncated text or incorrect URLs. If you see an ellipsis ("...") after your title, you may have used too many characters, forcing Google to shorten your title on certain devices.