Growth Hacking: A New Way to Grow Your Business

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Creativity, speed and a pinch of recklessness. These are the essential characteristics of a growth hacker, whose goal is only one: to grow a company's business, quickly and with a limited budget. Below we explain why growth hacking is becoming an essential component for the development of every company, from small start-ups to large companies.
What is growth hacking ? To answer this question (which is increasingly common, given the rapid spread of the phenomenon), QuickSprout has created an essential guide, in which this methodology is explained with a concrete example: that of Airbnb .



The world's most popular portal for short-term rentals has seen oman phone number list rapid and dizzying growth, the result of a move that many would call unscrupulous.



QuickSprout, in fact, explains that Airbnb's viral growth was possible thanks to Craiglist, the most important classifieds portal in the United States. Airbnb thought of exploiting Craiglist's popularity in a very simple way: in the form that each new user had to fill out to list their home on the portal, they were given the option to automatically list the ad on Craiglist. In this way, in addition to strengthening the site's authority , Airbnb benefited from greater visibility in terms of positioning , thanks to the virtual ties that had been created with the classifieds site.