As soon as September has started, some marketers are making a mistake. Drum roll: it's implementing only marketing actions to increase their acquisition on the web. Or worse. Some companies invest their entire budget in paid acquisition, to take advantage of short-term results.
This strategy often fails. Unless you are an expert in paid acquisition. Or someone on your marketing team has this expertise.
When I arrived at Plezi, this was not my case. There were 2 of us in the marketing team, with an intern. By investing our entire budget in acquisition, we only enriched the biggest ones, like Google and LinkedIn.
Another problem? If your company’s investments in paid belgium email listacquisition work, be prepared for it to be illusory. Yes, you’ll see leads in quantity. But how many will be qualified enough to turn into (real) business opportunities? Spoiler: not many. That’s a bummer.
Results? What seems like an action that generates results will quickly turn into a financial abyss for your company. You thought you were increasing your turnover: paid acquisition flattens your budget. And we want to avoid that for you.
So, as soon as the school year starts, put all the chances on your side. Become more efficient. And don't waste your time (and money) with unsuitable marketing actions: note that 79% of marketing leads don't buy anything. 73% of them are not ready to buy when a salesperson contacts them, according to MarketingSherpa.
Hence the interest in deploying the right marketing actions, to reach the right leads (those who will become customers), in the right place on their digital journey, at the right time. And obtain the best results for the growth of your business.
Here is our recommended step-by-step action plan for your back-to-school campaigns.
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