What is the AARRR funnel?
Posted: Sun Jan 19, 2025 9:56 am
Growth hacking in marketing aims to optimize each stage of the conversion funnel, which includes acquisition, activation, retention, revenue, and referral (AARRR). This is done by adopting an approach focused on experimentation and rapid improvement. Marketing teams can either create a dedicated growth hacking team or integrate these techniques into their existing processes.
The AARRR funnel, created by Dave McClure, is a framework used to analyze canada email list and improve the customer journey, particularly in online businesses or startups. It consists of five stages:
Acquisition : Attract new users through marketing campaigns, SEO/SEA, etc.
Activation : Ensuring a positive first experience with the product or service, such as using a key feature.
Retention : Keep users active and reduce abandonment rate.
Referral : Encourage users to recommend the product.
Revenue : Generate revenue from users.
In this article, we will mainly focus on acquisition. To go further, we invite you to read our guide on Growth Marketing .
Growth Hacking: Lead Acquisition Accelerator
Step 1 – Web scraping: data as the essential fuel for growth hacking
What is scraping?
Scraping is the art of extracting data from the internet in an automated way. Imagine being able to collect information about your prospects and competitors directly from their websites, social networks (like LinkedIn), or other public online sources. This is precisely what scraping allows. This data can enrich your CRM, personalize your campaigns or simply improve your market knowledge.
The AARRR funnel, created by Dave McClure, is a framework used to analyze canada email list and improve the customer journey, particularly in online businesses or startups. It consists of five stages:
Acquisition : Attract new users through marketing campaigns, SEO/SEA, etc.
Activation : Ensuring a positive first experience with the product or service, such as using a key feature.
Retention : Keep users active and reduce abandonment rate.
Referral : Encourage users to recommend the product.
Revenue : Generate revenue from users.
In this article, we will mainly focus on acquisition. To go further, we invite you to read our guide on Growth Marketing .
Growth Hacking: Lead Acquisition Accelerator
Step 1 – Web scraping: data as the essential fuel for growth hacking
What is scraping?
Scraping is the art of extracting data from the internet in an automated way. Imagine being able to collect information about your prospects and competitors directly from their websites, social networks (like LinkedIn), or other public online sources. This is precisely what scraping allows. This data can enrich your CRM, personalize your campaigns or simply improve your market knowledge.