They're going to that page for a reason and it's not

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If they continuously click on a piece of content that doesn't have a link, that continuous click most likely means that they want to click there and read more about it. So you can improve the user experience by going in and adding one to the relevant content. Follow your user's journey with Google Analytics and see where in the funnel they might commonly drop off and is there an opportunity to shorten the time from entry to the site to where your site's conversion points are.

A key point of knowing your audience is to be mindful of where they are in the belarus phone number library buying process. Take a look at the keywords that are driving traffic to that page using a tool like Moz's Keyword Explorer. If they are using long tail keywords, they're more likely a more seasoned user and are ready for a gated asset, like a white paper or a case study. But if it's short tail keywords, they're probably still in the discovery phase and just want to read a blog post or a recent article.

Try not to think of things as a marketer, but instead put yourself in the shoes of your potential customers. Figure out what they want and not what you want them to want. Solve for poor UX Now that you know your audience, the next step is to solve for poor user experience on the website. User experience tip number one, please remove the pop-up from your website. No one wants to go to a page and immediately have a big ad block the content they're trying to see.

to have them be redirected somewhere else on the site. Once you have gotten rid of all of the pop-ups, the next step is to optimize your top navigation of your site. Make sure it's easy to access all the different areas of your site's content and make sure that you have a CTA available in the header to easily send them to conversion points. To help optimize your navigation, track what people are searching for using site search in Google Analytics and make sure the topics that they are searching for on a regular basis are easy enough to find.