Four tips on how Social Media can boost sales this Christmas
Posted: Mon Jan 20, 2025 3:35 am
End of the year to interact, influence and sell more with social networks.
Christmas – which is traditionally the best period for companies in the retail sector of goods and services – has a new ally in social media to interact with people, influence and boost sales. A recent survey by Facebook Business revealed that 49% of respondents had their purchases influenced by posts and ads on the social network.
Check out the tips we have prepared to help you boost your Christmas sales:
Tip 1: Forget about the products in your store. Forget about the services on offer at your establishment. Focus on people. This is also what persona mapping is for in your digital marketing plan . Using it, you can present the solutions your brand can offer to satisfy each customer's desire. But be careful about how you use information about your product or architect database on social media. Pay attention to the content; it needs to be inspiring. For example, your brand sells buffet services. You can give tips on how to set up a table to receive guests. Another example is how you can customize the menu for a themed party. A third option is to combine and decorate dishes with vegetables and/or fruits.
Tip 2: Invest in customer service . Creating interaction in captions or images, answering questions, complaints and even using an emoji already demonstrates the attention your brand has for the consumer. Being transparent about failures is not only necessary, but should be one of the mottos of any company, as this strengthens the bond with customers and generates trust.
Tip 3: Don't forget about ads . People aren't on social media to buy, but it doesn't hurt to spark their interest and even lead them to your website, attracted by a real offer. Let's use a beauty salon as an example. You can advertise some hair and makeup inspiration for end-of-year parties or decorated nails for special occasions or even color and cut trends to start the new year with a new look. Create ads, but don't forget tip 1. The most common formats are: carousel and video. If you think it's cool, invite your customers to a live stream, where you'll demonstrate some service.
Tip 4: Pay attention to mobile. Make sure your website is responsive, as ads created for social networks often link to your web page (blog, website, online store). Make sure your website is ready to convert on mobile. It is extremely important that browsing on smartphones provides a good experience to the person who entered the site by clicking on your ads. For example, on your restaurant's website, how many reservations are made? How many people booked via mobile? We emphasize that this is not to discard the desktop, but to concentrate a larger budget on mobile.
Christmas – which is traditionally the best period for companies in the retail sector of goods and services – has a new ally in social media to interact with people, influence and boost sales. A recent survey by Facebook Business revealed that 49% of respondents had their purchases influenced by posts and ads on the social network.
Check out the tips we have prepared to help you boost your Christmas sales:
Tip 1: Forget about the products in your store. Forget about the services on offer at your establishment. Focus on people. This is also what persona mapping is for in your digital marketing plan . Using it, you can present the solutions your brand can offer to satisfy each customer's desire. But be careful about how you use information about your product or architect database on social media. Pay attention to the content; it needs to be inspiring. For example, your brand sells buffet services. You can give tips on how to set up a table to receive guests. Another example is how you can customize the menu for a themed party. A third option is to combine and decorate dishes with vegetables and/or fruits.
Tip 2: Invest in customer service . Creating interaction in captions or images, answering questions, complaints and even using an emoji already demonstrates the attention your brand has for the consumer. Being transparent about failures is not only necessary, but should be one of the mottos of any company, as this strengthens the bond with customers and generates trust.
Tip 3: Don't forget about ads . People aren't on social media to buy, but it doesn't hurt to spark their interest and even lead them to your website, attracted by a real offer. Let's use a beauty salon as an example. You can advertise some hair and makeup inspiration for end-of-year parties or decorated nails for special occasions or even color and cut trends to start the new year with a new look. Create ads, but don't forget tip 1. The most common formats are: carousel and video. If you think it's cool, invite your customers to a live stream, where you'll demonstrate some service.
Tip 4: Pay attention to mobile. Make sure your website is responsive, as ads created for social networks often link to your web page (blog, website, online store). Make sure your website is ready to convert on mobile. It is extremely important that browsing on smartphones provides a good experience to the person who entered the site by clicking on your ads. For example, on your restaurant's website, how many reservations are made? How many people booked via mobile? We emphasize that this is not to discard the desktop, but to concentrate a larger budget on mobile.