This is where you really get down to the nitty-gritty

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PII encompasses elements that could come back to a specific individual’s identity. For example, their name, email address, mailing address, financial details, date of birth, and other highly specific data. ➜ Non-PII is things like IP addresses, cookies, or device IDs. While these factors do allow you to trace a general electronic footprint, they’re not as easily traced back to one single individual. Engagement data This information covers how an individual interacts with your particular brand or business.


Elements to consider within customer engagement data include: The number of times they’ve ecuador phone number data liked or shared a post on your social media channels. How many times they’ve visited your website. Any click-through details, email open rates, and other similar pieces of marketing information. Behavioral data The difference between engagement and behavioral data is that the latter is far more detailed than the first. Behavioral data includes elements such as subscription details, purchase history, website heatmaps, product usage, and other similar factors pertinent to your particular industry.


and learn how your customers are working with your brand, using your product, and what actions they’re taking along the way. Attitudinal Data As the name suggests, this is how people feel about your company and product. Or even what they think of your industry as a whole. In contrast to behavioral data that centers around the actions people are taking, attitudinal data is all about their feelings and why they’re making the choices they are.