Choosing a hosting for successful website promotion
Posted: Wed Dec 04, 2024 10:18 am
Every respectable SEO expert knows how important it is to choose the company that will host the client's website. After all, hosting can both help you jump to the top positions in the issue, and sink the entire strategy of successful promotion of the site. In this article, together with HostPro.ua experts , we find out how hosting affects SEO and how to choose a quality provider for the project.
Hosting options that affect your SEO
Disks and server architecture
Powerful iron , namely NVMe drives, in combination with skype database servers of well-known brands, in particular Intel Xeon or AMD EPYC, provide, according to the results of tests with workloads, 12 and 7 times better reading and writing speed indicators of files. Accordingly, sites on such hardware will load faster.
Because Google measures page load times, slow sites may be ranked lower. In addition, the loading time of the site directly affects the bounce rate and conversion rate. In particular, according to recent calculations, pages that load in 1 second have a 39% conversion rate, while those that load in 6 seconds have half the rate - 18%.
Goal Conversion Rate table
Source: Research on the relevance of conversion rate to page load time | Portent, 2022
Web server
The web server and software on your hosting also play an important role in the download speed. Currently, the best choice among the offers on the market will be the LiteSpeed web server or the Apache + Nginx combination.
LiteSpeed is designed for sites with high traffic and a lot of media content, while Nginx is more suitable for those who want the freedom of custom server settings.
With LiteSpeed, you can additionally connect the LiteSpeed Cache plugin, which will cache content at the server level, not at the browser level, which will allow you to speed up the site even more.
Hosting options that affect your SEO
Disks and server architecture
Powerful iron , namely NVMe drives, in combination with skype database servers of well-known brands, in particular Intel Xeon or AMD EPYC, provide, according to the results of tests with workloads, 12 and 7 times better reading and writing speed indicators of files. Accordingly, sites on such hardware will load faster.
Because Google measures page load times, slow sites may be ranked lower. In addition, the loading time of the site directly affects the bounce rate and conversion rate. In particular, according to recent calculations, pages that load in 1 second have a 39% conversion rate, while those that load in 6 seconds have half the rate - 18%.
Goal Conversion Rate table
Source: Research on the relevance of conversion rate to page load time | Portent, 2022
Web server
The web server and software on your hosting also play an important role in the download speed. Currently, the best choice among the offers on the market will be the LiteSpeed web server or the Apache + Nginx combination.
LiteSpeed is designed for sites with high traffic and a lot of media content, while Nginx is more suitable for those who want the freedom of custom server settings.
With LiteSpeed, you can additionally connect the LiteSpeed Cache plugin, which will cache content at the server level, not at the browser level, which will allow you to speed up the site even more.