Useful extended materials on the report "Content that will sell more when promoting the site" at "iForum 2023". The content on the page is extremely important, let's figure out together what can be done with the content of the page so that it sells more now and is promoted well in search engines.
Video reports
Presentation
Advanced material
Useful links
Video reports
Presentation of the report
Useful content
Content strategy checklist
Qualitative preparation of SY: collection of truemoney database semantics from several sources, screening of unnecessary, involvement of key generation
Clustering and distribution: we cluster logically and by tops, we distribute keys by pages
Content writing for SYA: high-quality copywriting and internal text optimization, spelling check
Preparation of media content: preparation of videos, images, videos, presentations, files
High-quality content: formatting, checking on different devices
Structure: self-explanatory logical URLs containing keys
Navigation: Internal Anchors and Linking
Unigrammaticity: checking whether all the necessary keys are available on the page, checking competitors, LSI
Checking relevant URLs in SERP: was the clustering correct, what needs to be fixed
Competitor analysis: spying on chips, keys, code and design elements
Optimization: implementation of new code, texts, media on pages
Conversion analysis: Google Analytics, GTM, CRM, CTR, Impressions, etc
The main theses of the presentation: