In practice, using social media as a sales channel

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Above all, this is a strategic decision. The marketplace’s role is only to expose these products, making a bridge between those who sell and those who want to buy. Some platforms redirect consumers to the store’s e-commerce. In contrast, others complete the purchase and notify the company that owns the product about the order, leaving the shipping process to them. 7. Social Media Being on social media is of great importance, something almost mandatory for brands these days.


All major companies are there in pursuit of: Exposure for their business. Communication with germany phone number data the client. Creation of a “personality” for the brand. Marketing actions. And, especially, product sales. Today, social networks have direct integration with other channels, such as online stores. More than simply advertising a product, platforms like Facebook and Instagram already have direct purchasing tools. By clicking on these links, the consumer is redirected to the product’s checkout page.


is a fast, direct way to drive the consumer to conversion. This makes the process easier for them and generates a parallel flow of people willing to buy. 8. Affiliate program With so many opportunities to sell online, the quest to further extend the reach of products is a constant goal for companies. The affiliate program makes this possible through agents who take these products to more people, acting as genuine online sellers.