Oreo newsjacking example

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Success Stories: Coca Cola, Oreo, Johnson&J, Ceres
Coca Cola
During the #facebookdown in January 2015, Coca Cola tweeted a joke about the problems they were having with Facebook and Instagram servers.
With a simple post “Share a coca Cola with…” Coca Cola spread its brand on social media, put a smile on the faces of people who read it, and demonstrated that it has a marketing team that is attentive and capable of using events to strengthen its brand awareness .

coca cola newsjacking during #facebookdown
Oreo
In 2013, during the Super Bowl, the most list of peru consumer email important American football event held in New Orleans, the stadium suffered a blackout and was half-lit for 34 minutes. Oreo took advantage of the moment to post a tweet , which immediately went viral, saying: “Blackout? No problem, you can dunk in the dark”

JOHNSON – JOHNSON
In London, on July 22, 2013, Prince George of Cambridge, son of William and Kate, was born .
Many companies, including Johnson's, have exploited the media success of the news about the birth of the little one and have created a very nice and funny post on Facebook.

example Newsjacking Johnson Baby
CERES
The Italian national football team , amid controversy, did not qualify for the World Cup in June/July 2018. However , in the spring of 2018 there were political elections that, for the formation of the Government, kept millions of voters glued to TV, radio and newspapers. The formation of the Government was therefore experienced with great passion and attention by the people of the Bel Paese almost as much as a football match.