For many retailers competitors are continuing to
Posted: Mon Jan 20, 2025 5:20 am
An extensive amount of time and effort will, therefore, be required to achieve the desired result. In comparison, Product Listing Pages usually target broader search terms, and faceted navigations typically exist as passive functions. This is because they’re often blocked from crawlers, making them devoid of any SEO value. Waterstones (a well-known British bookstore) is one retailer that applies this rule for their on-page filters: In this particular example, I’ve applied a filter to only show me books for 5 – 8 year olds, but the appended URL (https://www.
waterstones.com/category/childrens-teenage/facet/498) is blocked in the india phone number library robots.txt file. This is going to prevent such pages from being served in the SERPs despite them having the potential to meet specific customer needs. This shows that there can be a fundamental disconnect in matching customer intent to the pages we’re providing them in the organic results. From the diagram below, we can see how editorial content typically focuses on the “awareness” and “interest” stages, whilst Product Listing Pages tend to be more in line with the “consideration” and “purchase” phases: Serving the right content to users throughout their buying journey is pivotal to success.
prioritize broader, high-volume keywords in saturated markets. They’re targeting the same terms to secure a proportion of the same search traffic. This is a very challenging prospect to face, and without carving out a gap in the marketplace, they won’t necessarily deliver the results they seek to secure. Likewise, relying on informational guides to target long-tail keywords means that you’re missing a large percentage of users who have very specific buying requirements.
waterstones.com/category/childrens-teenage/facet/498) is blocked in the india phone number library robots.txt file. This is going to prevent such pages from being served in the SERPs despite them having the potential to meet specific customer needs. This shows that there can be a fundamental disconnect in matching customer intent to the pages we’re providing them in the organic results. From the diagram below, we can see how editorial content typically focuses on the “awareness” and “interest” stages, whilst Product Listing Pages tend to be more in line with the “consideration” and “purchase” phases: Serving the right content to users throughout their buying journey is pivotal to success.
prioritize broader, high-volume keywords in saturated markets. They’re targeting the same terms to secure a proportion of the same search traffic. This is a very challenging prospect to face, and without carving out a gap in the marketplace, they won’t necessarily deliver the results they seek to secure. Likewise, relying on informational guides to target long-tail keywords means that you’re missing a large percentage of users who have very specific buying requirements.