So one of the things that if you're using Google Analytics

[akbhasan185]

A lot of times you might just be shooting in the dark and saying, "I think this is what's happening." But is it truly what's happening? You may think you need to add an expensive tool, some sort of screen measurements or something like that in order to get what you need. But there's a lot you can do with basic setup in Google Tag Manager and Google Analytics to measure website engagement. So that's what I'm going to talk to you about today.


So over here I have different ways to measure, and then here behind me I have indonesia phone number library different ways to improve. Ways to measure website engagement So we're going to start with the stuff we're going to measure, and then we're going to move on to the things we're going to improve. 1. Scroll depth So first off, think about scroll depth. This is one of the basic metrics that I think people think about but they don't really do a lot with.


4, there's a built-in scroll depth metric, which you might already be using, but that only measures 90% scroll and that might be too far for a lot of people. What I would recommend is, if you're not using GA4 yet or if you're still using just Universal, even if you are using 4, make sure you're also measuring at least 25%, 50%, 75%, and 100%. You can also measure 90%.