3 Questions to Answer Before Hiring a Marketer for a Construction Company
Posted: Mon Jan 20, 2025 5:26 am
Often, construction company managers, in order not to understand marketing issues, hire a marketer on staff. But just as often, with the appearance of a marketer, even more questions arise.
What to expect from the work of a marketer and what questions are why vnpay database is important for marketing best to consider in advance - we will tell you in this article.
What functions will a marketer perform?
The most common mistake when searching for and hiring a marketer is to think that you will save money on the work of contractors, since the marketer will do everything himself.
An example of an ad where the manager does not understand the functionality of a marketer:
In general, if you don't understand the amount of work for each such tool, then the announcement seems quite good. But to make it clearer what is wrong with this approach, let's give a simple analogy:
Imagine that you have entrusted the construction of a house to one person. That is, all the stages that exist in construction, starting with communication with the customer and clarifying wishes, design, coordinating the estimate, and ending with the execution of work at all stages: foundation, roofing, communications, etc. you have entrusted to ONE PERSON.
You understand that such an organization of work is:
Firstly, it is not effective and will take a long time, and it is better to do the work as a team.
Secondly, one person's expertise in all types of work is a rare quality. Therefore, in construction there is a chief engineer who organizes the work and performers or entire teams for different types of work.
Here is a marketer - this is the same in marketing and attracting clients. That is, his functionality consists of:
understand the company's main goal in marketing,
break it down into stages,
at each stage, determine the marketing tools that are worth using,
find contractors to perform the work,
organize work so that all tasks are completed on time and results are achieved.
An example of an ad where a company understands that a marketer should work with a team, and not do everything themselves:
It is worth mentioning right away that the work of contractors is an additional budget for marketing, which you need to allocate in addition to the marketer's salary.
What is the marketing budget?
Above, we have already discussed that in addition to the salary of the marketer who will organize the process, it is also worth setting aside a budget for paying the work of contractors (designer, copywriter, director, targetologist, etc.).
In addition, you need to consider that you will also need a budget for advertising. In order for advertising platforms to show your ads, you need to pay them for it. Examples of advertising platforms:
Yandex,
Vkontakte,
Avito,
etc.
What does the budget depend on? On your capabilities, the number of advertising channels you want to connect and demand. For example, our company works with a budget of 10,000 rubles per month for 1 advertising system. And advertising campaign management services start at 4,000 rubles per month.
That is, the advertising budget in the case of a marketer’s work consists of:
Marketer's salary,
budget for contractors,
advertising budget.
How to evaluate the results of a marketer's work?
Okay, there is a marketer, there is a budget, but how do you understand whether there is a result from the work? To do this, you need to answer the question yourself, “What do you expect from the work of a marketer?” To make it easier for you to answer, we will give you a tip:
How many applications/clients per month do you want?
How much are you willing to pay for each client?
How will you know that the applications were from advertising and not word of mouth?
Even after answering these questions, it will be much easier for you to formulate the goal of the marketer and ask questions about achieving it. And if there is no result, and instead there are only a lot of “smart words”, then we suggest you contact our company for a consultation. We can help you understand the situation and conduct an analysis of the implementation of individual tools.
When to Hire a Marketer
If you put together all the information above, it becomes clear when it is worth hiring a marketer:
It is worth hiring a marketer when, in addition to the money for the marketer's salary, there is also a budget for advertising and the work of contractors. Otherwise, what will this person do?
What to do if you don't have this budget? The most pleasant part of this article is that 90% of people reading this article don't need a full-time marketer. At the start of a business, if you don't already have a large, complex marketing funnel, any marketer will offer you a simple and clear set of tasks.
That's why we work directly with most of our clients as contractors without a marketer and bring great results:
feedback on the work from the company "Vologda houses"
feedback on the work from the company "Syamzhensky Les "
That's why we've prepared a marketing plan for the next 1-2 years that will help you start getting clients without hiring a full-time marketer.
You can get it by filling out the form below:
What to expect from the work of a marketer and what questions are why vnpay database is important for marketing best to consider in advance - we will tell you in this article.
What functions will a marketer perform?
The most common mistake when searching for and hiring a marketer is to think that you will save money on the work of contractors, since the marketer will do everything himself.
An example of an ad where the manager does not understand the functionality of a marketer:
In general, if you don't understand the amount of work for each such tool, then the announcement seems quite good. But to make it clearer what is wrong with this approach, let's give a simple analogy:
Imagine that you have entrusted the construction of a house to one person. That is, all the stages that exist in construction, starting with communication with the customer and clarifying wishes, design, coordinating the estimate, and ending with the execution of work at all stages: foundation, roofing, communications, etc. you have entrusted to ONE PERSON.
You understand that such an organization of work is:
Firstly, it is not effective and will take a long time, and it is better to do the work as a team.
Secondly, one person's expertise in all types of work is a rare quality. Therefore, in construction there is a chief engineer who organizes the work and performers or entire teams for different types of work.
Here is a marketer - this is the same in marketing and attracting clients. That is, his functionality consists of:
understand the company's main goal in marketing,
break it down into stages,
at each stage, determine the marketing tools that are worth using,
find contractors to perform the work,
organize work so that all tasks are completed on time and results are achieved.
An example of an ad where a company understands that a marketer should work with a team, and not do everything themselves:
It is worth mentioning right away that the work of contractors is an additional budget for marketing, which you need to allocate in addition to the marketer's salary.
What is the marketing budget?
Above, we have already discussed that in addition to the salary of the marketer who will organize the process, it is also worth setting aside a budget for paying the work of contractors (designer, copywriter, director, targetologist, etc.).
In addition, you need to consider that you will also need a budget for advertising. In order for advertising platforms to show your ads, you need to pay them for it. Examples of advertising platforms:
Yandex,
Vkontakte,
Avito,
etc.
What does the budget depend on? On your capabilities, the number of advertising channels you want to connect and demand. For example, our company works with a budget of 10,000 rubles per month for 1 advertising system. And advertising campaign management services start at 4,000 rubles per month.
That is, the advertising budget in the case of a marketer’s work consists of:
Marketer's salary,
budget for contractors,
advertising budget.
How to evaluate the results of a marketer's work?
Okay, there is a marketer, there is a budget, but how do you understand whether there is a result from the work? To do this, you need to answer the question yourself, “What do you expect from the work of a marketer?” To make it easier for you to answer, we will give you a tip:
How many applications/clients per month do you want?
How much are you willing to pay for each client?
How will you know that the applications were from advertising and not word of mouth?
Even after answering these questions, it will be much easier for you to formulate the goal of the marketer and ask questions about achieving it. And if there is no result, and instead there are only a lot of “smart words”, then we suggest you contact our company for a consultation. We can help you understand the situation and conduct an analysis of the implementation of individual tools.
When to Hire a Marketer
If you put together all the information above, it becomes clear when it is worth hiring a marketer:
It is worth hiring a marketer when, in addition to the money for the marketer's salary, there is also a budget for advertising and the work of contractors. Otherwise, what will this person do?
What to do if you don't have this budget? The most pleasant part of this article is that 90% of people reading this article don't need a full-time marketer. At the start of a business, if you don't already have a large, complex marketing funnel, any marketer will offer you a simple and clear set of tasks.
That's why we work directly with most of our clients as contractors without a marketer and bring great results:
feedback on the work from the company "Vologda houses"
feedback on the work from the company "Syamzhensky Les "
That's why we've prepared a marketing plan for the next 1-2 years that will help you start getting clients without hiring a full-time marketer.
You can get it by filling out the form below: