One of the benefits of a traditional PR firm is the

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Pugs were one of the least popular breeds and were only chosen as the favorite from 6% of respondents. You can find our full study at the link here; [insert link]. We would love to see this covered on [outlet name]. Please let us know if you think this is something you would be interested in writing about. This email is short, to the point, and quickly demonstrates our key findings. For more great tips, check out Amanda Milligan’s Whiteboard Friday on the topic: Using outreach software While it’s completely fine to work out of a Gmail inbox for your pitching, outreach software can help you take things to the next level.


Our team uses Yesware. Pitchbox is another widely-used option. Both help latvia phone number library you organize your outreach, perform A/B tests, and get analytics on your outreach efforts. For example, Yesware allows us to compare open rates of one email compared to another when pitching the same campaign. This way, we gain greater insights as to what subject lines are more likely to get traction with journalists. Building relationships with journalists This is where digital marketers need to truly think like someone in PR.


media relationships they’ve built over time. These relationships make it much easier for them to get media attention and coverage for their clients. Thus, you need to be making long-term efforts to build relationships with journalists. As mentioned above, journalists are constantly bombarded with pitches and have many different options when choosing what stories they want to cover. Therefore, if they see an inbox full of pitches, they’re much more likely to cover one from a person that they’ve worked with before — and trust.