The main methods of promoting online stores:
SEO: this is the promotion of the site in the lawyer database search engine Google , Bing, etc. The goal of all manipulations is to obtain high positions in search engine results. This process includes: optimizing the site's code and files, writing relevant content, and link building. Site optimization includes the correct choice of keywords, metatag optimization, content structuring and other technical measures.
Context: This is advertising in search engines and social networks, which makes it possible to attract a target audience quickly and efficiently. Contextual advertising makes it possible to attract customers who are actively looking for goods or services.
Marketplaces: Listing your inventory on online platforms is a cool way to boost your sales. Unlike SEO and PPC, marketplaces typically charge a commission on sales, but not on clicks, impressions, positions, traffic, or hourly work.
Social media advertising: This is advertising on social media platforms such as Facebook, Tiktok, YouTube, Telegram, Instagram and others. Advertising on social networks provides an opportunity to attract a target audience that is interested in your product or service.
Email marketing: This is sending information about your products and services by email. Email marketing makes it possible to attract new and return old customers by informing them about new products and promotions in the store.
Video: Creating video content that draws the attention of your target audience to your brand and products. Video marketing can be used both for advertising on YouTube and for placement on your website or social networks: Tiktok, Instagram, Facebook, etc.
Testimonials and testimonials: a very important source of orders. If customers are satisfied with your products or services, they may recommend them to other people.
Sales in online stores depend on many factors. For example: technical, marketing or consumer related. There are many factors affecting traffic generation, lead generation, and sales in general, but we will analyze the main ones.
