Search SEO site optimization: internal, text, external, mobile
Posted: Wed Dec 04, 2024 10:25 am
Search SEO site optimization is a complex of actions aimed at correcting the code and content of the site in order to occupy higher positions in search engines, in particular Google (Google) and Bing (Bing). Also, the purpose of search engine optimization of sites is: optimization of the page code and the work of scripts, increasing the relevance of pages nurse database according to key queries, correcting errors and alerts from Google Search Console.
What does site optimization usually include?
Detection of errors and shortcomings of the site code
Recommendations on the structure of the site
Audit errors and alerts in Google Search Console
Fixing robots.txt and .htaccess as needed
Monitoring the implementation of recommendations after the SEO audit
Detection of "broken" links on the site
Monitoring of errors and alerts
Detection of 4XX and 5XX errors
Checking the correctness of pasting domains
Checking the relevance of pages according to search queries
Definition of empty product items without description
Identifying products without ratings and reviews on the page
Checking the clustering of the semantic core
Checking canonical, href lang and other parameters
It should be understood that direct correction of the site code is often not part of the optimization package from the SEO office. This is due to the fact that sites may have different CMS, projects may be written in different programming languages and with different code quality. For direct correction of the code, for example, improvement of PageSpeed, CLS, LCP and other parameters, it is better to involve separate site developers or have an inHouse team.
Optimization of HTML, CSS and sites on different CMS
First of all, attention should be paid to the optimization of the page code, namely the improvement of the HTML code, the DOM structure, the quantity and quality of the code, including according to the W3C (the so-called validity), JS, CSS, and the removal of unnecessary JS and CSS. This can directly affect such parameters as the site loading speed according to TimeLine, as well as parameters in PageSpeed Insights (LCP, FID, CLS, FCP, INP, TTFB, etc.). This all affects the perception of your website by search engines.
What does site optimization usually include?
Detection of errors and shortcomings of the site code
Recommendations on the structure of the site
Audit errors and alerts in Google Search Console
Fixing robots.txt and .htaccess as needed
Monitoring the implementation of recommendations after the SEO audit
Detection of "broken" links on the site
Monitoring of errors and alerts
Detection of 4XX and 5XX errors
Checking the correctness of pasting domains
Checking the relevance of pages according to search queries
Definition of empty product items without description
Identifying products without ratings and reviews on the page
Checking the clustering of the semantic core
Checking canonical, href lang and other parameters
It should be understood that direct correction of the site code is often not part of the optimization package from the SEO office. This is due to the fact that sites may have different CMS, projects may be written in different programming languages and with different code quality. For direct correction of the code, for example, improvement of PageSpeed, CLS, LCP and other parameters, it is better to involve separate site developers or have an inHouse team.
Optimization of HTML, CSS and sites on different CMS
First of all, attention should be paid to the optimization of the page code, namely the improvement of the HTML code, the DOM structure, the quantity and quality of the code, including according to the W3C (the so-called validity), JS, CSS, and the removal of unnecessary JS and CSS. This can directly affect such parameters as the site loading speed according to TimeLine, as well as parameters in PageSpeed Insights (LCP, FID, CLS, FCP, INP, TTFB, etc.). This all affects the perception of your website by search engines.