In addition, you may be competing with websites designed using top dollar resources.
And it’s not just about looks. The idea is to create the best possible user experience that compels users to engage. After all, the goal is to get visitors to respond to your call to action.
Fortunately, there are plenty of plugins and themes available to help you create professional, attractive websites with the functionality you desire.
Now it’s time to step things up and really stand out. You can do this by adding interactive content to your WordPress site. There are some great reasons to do this. For example, interactive content takes4-5 times the page viewsas static content. It can also lead to:2x conversion.
Read on to learn more about the different types of interactive content and how they can increase engagement on your site.
User Ratings and Surveys
User ratings andsurveysIt may be the simplest form of interactive content. When you consider the value of this input, it's a huge return on your investment.
Think about it, when you enable a rating system, customers can give instant feedback on your products, the content you publish, and the experiences they have interacting with your brand.
Ratings can be simple likes or dislikes, Stars or a rating system. There are severalreference pluginsare available to meet your needs.
Once you have determined the rating system you want and chosen the right plugin, you can place it wherever you want. Rating systems can be added to product pages at the end of the checkout process.pop upappears when users exit your website.
You can even add a Likert scale if you are interested in finding out people's opinions about products, services, and experiences on a predetermined scale.
Exams
Quizzes are hugely popular, even though they may seem silly at times. Haven’t we all clicked on quizzes we find in our Facebook feeds?
Websites like Buzzfeed have become hugely popular due to the wide variety of fun and engaging quizzes they offer.
Get someone to take a quiz on your site and you’ve automatically earned that magical combination of engagement + time spent on page.
The key is to make sure that the quizzes you offer are fun, relevant, and easy to take. If you can do that, adding quizzes to your WP site can:
Increase engagement.
Improve SEOand SERP rankings.
Increase your subscriber list.
Allow you to collect important contact information.
Provide insights into customer needs and preferences.
However, if you’re going to use quizzes to gather information or compel subscriptions, you want to use a light touch. If customers aren’t getting significant value or entertainment from a quiz, they’re going to feel a little manipulated if you try to force an email.
If you ask for contact information or a subscription to reveal test results, write a compelling call to action that shows the value they will receive.
If you decide to run tests that use a lot of images, you may need to consider france telegram mobile phone number list performance and space. If your site crawls trying to manage all those images, you’ll lose all the benefits of the tests.
Consider adding a content delivery network (CDN) as well as image optimization. This will help offset any performance hits your site is experiencing.
User Chat
Some websites are designed for relatively short engagement times. Visitors may come to browse products and possibly make a purchase. Likewise, they may come to find some information, then move on with their day.
Other websites are designed for longer-term, more involved engagement. When visitors come to these sites, they may read articles, watch videos, or spend longer consuming the content you have to offer. If your website falls into the latter category, or if you want it to, consider adding a user.chat plugin.
User chat is for the purpose of allowing users to interact with each other. With the right functionality, they should be able to participate in public chats, receive message notifications, engage in private messaging, or use group chat. Many plugins even allow users to create group chat rooms.
Of course, once you add this option, it is your responsibility to manage these chats. Look for a plugin that allows you to do this easily. It is also preferable to choose an option that allows you to customize the appearance of the chat environment.
Feel free to use your chat plugin to provide enhanced customer service. You can uselive chatGuiding customers through issues they encounter or answering questions about the product.
Try creating dedicated chat rooms for various topics and products. This can encourage expert users to participate more as they have the opportunity to share their knowledge.
Interactive Calendars
Customers today tend to prefer self-service options. If you regularly schedule appointments or plan events, consider adding an interactive calendar to your website. This allows visitors to schedule appointments, view upcoming events, and make changes to previous appointments.
As with most functionality you want to add to your website, there is a WordPress plugin that will help you create, customize, and publish a booking calendar on your site.
As you can imagine, there are plugins that will help you do this. Creating a customized calendar that will work well with your existing site and has the functionality you need is pretty simple.
Here are some things to look for:
Mobile friendly design
Time range feature that can be customized according to your working hours.
Automatic email or text notifications.
Integration with WordPress database or Google Calendar.
Protection against double bookings.
Ability to decline reservations.
Built-in protection against spam or mass bookings from bots.
User Generated Content
User generated contentis a powerful engagement tool. People love to share images, stories, or just their thoughts with others. Give them a place to do it and you’re sure to see positive engagement. It’s a great way to increase engagement with your website and keep visitors coming back.
Frank Hamilton is a content marketing expert.TrustMyPaper. He says: “User-generated content has another benefit. If you can get visitors to share images, stories, testimonials or reviews about your products,build credibility. This is because customers tend to trust and rely on the experiences of other consumers rather than on advertising or sales pitches."
If this is something that would benefit your site, consider prioritizing the following features:
Built-in ability to review posts before sending them.
Log in and complete captcha for security purposes.
Email alerts when new posts are posted.
ASubscription formWith user contact information.
Ability to easily add tags and titles to new posts.
This is a great way to add new content to your site when you are too busy with their tasks. Remember this every timeadd new content, website crawlers will re-index your web pagewhich can result in improved SEO.
Our Final Thoughts
If you want to add interactive content to your website, it’s easy to get started. WordPress developers have developed a number of plugins and tools that allow you to do this with ease.
Use some of the content types listed above.increase trafficand engagement. You may even see an increase in sales. It's low effort, high reward was keeping your website competitive.
Author Bio: Donald Fomby is a freelance writer and editor who produces a significant amount of content.Master's Theses. She writes about a variety of topics but mostly specializes in marketing and website optimization. When she has free time, she enjoys cooking for friends and family.
