Determine the goals of your website
Create your website content strategy
The content of your pages
Your menu
Optimize your content strategy a little more
Be brief
Beware of images containing text
Test your website content strategy
When creating a website , there is a step that many dread. The philippines mobile phone numbers database creation of its content and above all, its organization.
What's the best way to organize everything I have to share?
What should be in my navigation menu?
Where should I place my opt-in for better conversion?
If you take the time to think about your site's content strategy, you will have the answers to all these questions. This will allow you to make informed choices about the organization of your site and will help you best guide visitors, so that you can achieve your goal.
There’s no need to rack your brains for too long over your website content strategy. I have a very simple way to help you map it all out, and that’s what I’m going to share with you in this article.
Are you looking to optimize your site? In this article, you will discover how to easily create your website's content strategy.
Determine the goals of your website
As is often the case in my articles, we will start with your goals .
Think about your business model and ask yourself the following questions:
What is the purpose of your website?
What action do you want people to take when they are on your site?
To help you, here are some examples:
Get more subscribers to your newsletter
Sell a specific offer
Getting a larger audience for your podcast or YouTube channel
Create a community
Show your expertise
Choose 3 goals and rank them in order of importance.
Create your website content strategy
The content of your pages
How can you make sure that the content on your site serves your purpose in the most effective way?
I invite you to see the content of your site as a map. This map must lead your visitor from point A to point B as quickly and simply as possible.
On the medium of your choice, create the path that your visitors must follow (ideally of course
). For example, if you are a graphic designer, this path could be: home page -> portfolio -> prices -> contact. Each step represents a page of your site.Then, list all the information that you think is important for your visitor to become a customer: your prices, your availability, previews of your blog articles, testimonials, your work process, a gift...
Place the information under the appropriate page. Take a break, oxygenate your brain and return to your content. Are all the elements listed under each of the pages essential to achieving your goal? If not, cross it out.
