What is search engine optimization
Site optimization consists of several components:
Internal site optimization;
External website optimization;
Increasing domain and brand trust.
Internal optimization: what it is, task, structure
Internal optimization (onpage SEO) is, first of all, the correction of errors on the site and the change of texts on it. That is, everything related to the internal pages of the site. The main task is to make the pages of your resource as relevant as possible to a search query or a group of queries.
A comprehensive SEO audit is conducted in advance, during which specialists identify errors and shortcomings of the web resource and draw up instructions for their elimination. This stage also involves the creation, so to speak, of a road map - in fact, a site development plan. That is, what texts should be written, what pages should be created, what should be the structure of the site and much more. By the way, the audit provides a strategy for external promotion as well.
