What is B2B lead generation? B2B lead generation is short for business-to-business lebanon mobile phone numbers database lead generation, which describes businesses that primarily sell to (*drumroll please*) other businesses. It serves as the crucial first step in a typical marketing strategy, marketing funnel, or sales process. Lead gen involves collecting a potential customer’s information — such as name, email, company name, and job title — and using that information to target them with customized sales pitches or ad campaigns. It's important to note that lead generation for B2B stands apart from business-to-consumer (B2C) lead generation, where products and services are directly marketed to individual consumers.
B2B and B2C businesses employ distinct approaches to finding leads, making it crucial to abandon B2C strategies if you seek success in reaching potential B2B customers. According to Business.com, the three best lead sources for B2B companies are customer referrals, LinkedIn Sales Navigator, and web scraping tools. B2C, on the other hand, gets more leads from traditional advertising, social media, and email. Leadfeeder lead source chart It's not just where leads come from — the nurturing process between B2B and B2C is also quite different, which is why marketers have to start on the right foot.
