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How to build your contact lists for email marketing
contact management dashboard within an email marketing software
Email marketing contacts
You can’t send email campaigns without anyone to send them to, so it’s time to start building an email list of engaged, opt-in subscribers.
Yes, that’s right — opt-in. Because here’s the thing about email contacts:
Everyone on your email list needs to have given their express permission to be there.
It means they agreed to receive emails from you List of Norway Cell Phone Numbers when they entered their email address into an email signup form on your blog, website, landing pages, social media, or anywhere else. In email terms, this consent is referred to as an “opt-in.” (“Opting out” would be an unsubscribe.)
Permission-based marketing is essential to comply with data protection laws and safeguard the integrity of your brand. After all, nobody likes a spammer.
Because this is a pretty non-negotiable part of email marketing, most ESPs let you create signup forms to organically grow your subscriber list.
Here are some tried-and-tested ways to organically grow your email list:
Add signup forms to your website and other places
Create an email signup form to make subscriptions as easy as possible. Then place your email subscription form in highly visible places where people will definitely see it.
Typical subscription form hotspots include:
Blog posts (end of post)
Website homepage (header or bottom)
Contact page
Checkout page for ecommerce stores
Social media link in bio
Creating a pop-up form on your website can be a good idea, too. Just make sure not to disrupt the user experience too much. Pop-ups that prevent visitors from using your site can be big deterrents! (Think of your signup form placement like your call-to-action placement.)
