Summary
Recycling Effectively: Identifying What Works
Before diving deeper into more specific tips, it's important to get a good grasp of the basics when it comes to recycling content on social media.
Indeed, a piece of content may not have received the feedback it deserves… but in most cases, content that didn’t work on social media won’t work again. Thus, it’s essential to focus only on content that has already proven itself to be effective in recycling your work.
Use social media analytics tools to identify which posts generated the most engagement (likes, shares, comments, etc.). Also consider key performance indicators (KPIs) relevant to your goals (traffic to your website, conversions, etc.).
Here are 7 ways to recycle your old social media content
Identifying content that has worked well will be the argentina telemarketing essential basis for a good content recycling strategy. Once you have identified these contents that would be good to revisit, use our tips to get the most out of them!
1. Update the content
Pretty basic, but still effective. An update to an old piece of content that worked well will be a good way to have a more up-to-date version that is just as likely to work:
Add recent information, updated data or relevant anecdotes.
Correct any errors or inaccuracies.
Make sure that external links and resources are still valid.
2. Vary the format
If you have content that has worked particularly well in a certain format, you can try adapting it in another way so that it reaches other users.
Experiment with different types of content, such as videos, images, infographics, Twitter threads, Instagram carousels, and more.
