What should an internet marketing strategy be based on?
Posted: Thu Jan 23, 2025 3:14 am
In addition, Walmart's internet marketing strategy also includes such a direction of work as the development of unique content aimed at increasing the resource conversion (for example, videos with instructions, product descriptions, etc.). Investments in such content can sometimes increase conversion by 70-90%.
The ideal option is when a company’s internet marketing strategy is based on already implemented levels (business strategy, product strategy, general marketing strategy, etc.).
These documents should contain a description brazil mobile phone numbers database of the main business objectives, target client, etc. If there is such a description, then the implementation of the Internet marketing strategy will be reduced to a detailed media plan and the installation of metric systems.
However, practical experience shows that 95% of Russian companies do not have any incorporation documents, and Internet marketers formulate marketing goals, clarify business objectives and search for the target audience on their own.
Developing an Internet Marketing Strategy: 8 Steps
To organize a development plan, you need to strictly follow the rules step by step. To make planning easier, we present an effective algorithm that will help you correctly distribute your efforts at each stage.
Setting goals
It is not uncommon to hear the exclamation: "If only sales could increase!" Agreed. Then the questions arise:
What sales do you mean?
Primary or repeat sales?
For consumers who know what they want or for those who are still in doubt?
What region do you want to sell in?
Direct sales, branches or dealers?
Increase sales at existing dealers or by expanding the dealer network?
Sales by promoting an “old” product or by introducing a new product to the market?
But sales are far from the only goal that an internet marketing strategy and its stages should be aimed at. Don’t forget about goals such as:
Read also!
"New Marketing Trends in 2024: 7 Components of Growth for Your Business"
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branding;
reducing the time spent on servicing existing clients;
increasing the number of niches;
consumer attitude study;
reducing the time it takes for the client to make a decision;
customer retention and increase in the average bill amount;
ROMI growth;
improving understanding of consumer desires;
attracting other regions to sell their product;
development of a strategy for becoming a leader in the offline market and its implementation;
30 percent expansion of the dealer network;
calculation of sales volumes carried out through dealer networks;
collecting data on online demand for retail sales in major cities and regions of interest and transferring information to dealers;
attracting new clients;
strengthening the brand's position by activating media systems with detailed sales forecasting;
implementation of “high-tech” products via the Internet;
automated marketing systems, merging with telephony and online analytics.
And these are far from all the possible goals.
The ideal option is when a company’s internet marketing strategy is based on already implemented levels (business strategy, product strategy, general marketing strategy, etc.).
These documents should contain a description brazil mobile phone numbers database of the main business objectives, target client, etc. If there is such a description, then the implementation of the Internet marketing strategy will be reduced to a detailed media plan and the installation of metric systems.
However, practical experience shows that 95% of Russian companies do not have any incorporation documents, and Internet marketers formulate marketing goals, clarify business objectives and search for the target audience on their own.
Developing an Internet Marketing Strategy: 8 Steps
To organize a development plan, you need to strictly follow the rules step by step. To make planning easier, we present an effective algorithm that will help you correctly distribute your efforts at each stage.
Setting goals
It is not uncommon to hear the exclamation: "If only sales could increase!" Agreed. Then the questions arise:
What sales do you mean?
Primary or repeat sales?
For consumers who know what they want or for those who are still in doubt?
What region do you want to sell in?
Direct sales, branches or dealers?
Increase sales at existing dealers or by expanding the dealer network?
Sales by promoting an “old” product or by introducing a new product to the market?
But sales are far from the only goal that an internet marketing strategy and its stages should be aimed at. Don’t forget about goals such as:
Read also!
"New Marketing Trends in 2024: 7 Components of Growth for Your Business"
Read more
branding;
reducing the time spent on servicing existing clients;
increasing the number of niches;
consumer attitude study;
reducing the time it takes for the client to make a decision;
customer retention and increase in the average bill amount;
ROMI growth;
improving understanding of consumer desires;
attracting other regions to sell their product;
development of a strategy for becoming a leader in the offline market and its implementation;
30 percent expansion of the dealer network;
calculation of sales volumes carried out through dealer networks;
collecting data on online demand for retail sales in major cities and regions of interest and transferring information to dealers;
attracting new clients;
strengthening the brand's position by activating media systems with detailed sales forecasting;
implementation of “high-tech” products via the Internet;
automated marketing systems, merging with telephony and online analytics.
And these are far from all the possible goals.