Inbound Marketing is spreading rapidly among companies of all sizes
Posted: Thu Jan 23, 2025 3:25 am
It is no longer just a fad, nor what digital agencies in Ecuador include in their menu of services to keep up. It is a successful trend in the world of B2B companies and even B2C in various sectors. Among those surveyed by HubSpot , more and more companies have made Inbound their main form of marketing.
The idea that this strategy is only for large companies falls apart, as more than 80% of respondents with an annual marketing budget of $25,000 or less are getting results. However, the bulk of companies that are successful at doing Inbound, 93%, have an annual marketing budget ranging from $1M to $5M.
Should inbound marketing be on your radar in 2015? Of course. But don't settle for just one activity in isolation, but rather the entire strategy. Inbound marketing isn't just a set of tactics to attract customers, it's a way of looking at marketing where the most important thing is relationships with people and not cold numbers. If you're trying to ride this wave in 2015, vp risk email database start by rethinking the way your company looks at its customers and looks at itself.
Marketing professionals in Ecuador have a great challenge to start the new year: Deliver real results from our management and improve the lives of people who consume our products and services… And really do it! Are you ready to take on this challenge? Do you have the technological tools and internal and external resources necessary to achieve it?
The State of Inbound Marketing 2014 study presented another revealing piece of data that shows how marketing and sales are two sides of the same coin. Reaching an agreement with sales to deliver results in terms of leads generates credibility for marketing departments. Of the companies surveyed, more than 50% that said they have a Service Level Agreement (SLA) with sales indicated that they received a larger budget for their marketing activities than those that do not have one.
Does this mean that linking your results to those of your sales department should be one of your priorities for 2015? Not necessarily. If this is your first time trying, be cautious. It is better to set realistic goals than to overestimate the results and not achieve them. Start by learning what an SLA is and how it can help your company in 2015 and gradually implement these principles in your marketing management.
The idea that this strategy is only for large companies falls apart, as more than 80% of respondents with an annual marketing budget of $25,000 or less are getting results. However, the bulk of companies that are successful at doing Inbound, 93%, have an annual marketing budget ranging from $1M to $5M.
Should inbound marketing be on your radar in 2015? Of course. But don't settle for just one activity in isolation, but rather the entire strategy. Inbound marketing isn't just a set of tactics to attract customers, it's a way of looking at marketing where the most important thing is relationships with people and not cold numbers. If you're trying to ride this wave in 2015, vp risk email database start by rethinking the way your company looks at its customers and looks at itself.
Marketing professionals in Ecuador have a great challenge to start the new year: Deliver real results from our management and improve the lives of people who consume our products and services… And really do it! Are you ready to take on this challenge? Do you have the technological tools and internal and external resources necessary to achieve it?
The State of Inbound Marketing 2014 study presented another revealing piece of data that shows how marketing and sales are two sides of the same coin. Reaching an agreement with sales to deliver results in terms of leads generates credibility for marketing departments. Of the companies surveyed, more than 50% that said they have a Service Level Agreement (SLA) with sales indicated that they received a larger budget for their marketing activities than those that do not have one.
Does this mean that linking your results to those of your sales department should be one of your priorities for 2015? Not necessarily. If this is your first time trying, be cautious. It is better to set realistic goals than to overestimate the results and not achieve them. Start by learning what an SLA is and how it can help your company in 2015 and gradually implement these principles in your marketing management.